EMMYDEVEAUX Opens Kelowna Store, Emily Salsbury Runs for Mayor

0:00It's April 23rd, from your city to your ears. This is Canada News Today, powered by AI. I'm Cory with the story. Colonist fashion game just leveled up with EMMIWS opening its first street-level store in Pandoce Village at 2983 Pandoce Street, founder Emily Salisbury, who's been building this timeless label since 2018, is also jumping into politics by running for mayor in the 2026 election. The brand started in Alberta, but fully shifted to Cologne over three years ago after flooding wrecked their Edmonton spot. Now, they've got design offices, shipping ops, ARM, and this new retail test right upstairs from the old workspace, tapping into the area's pedestrian buzz. Near the waterfront, customers love it, about 70% pre-order pieces, trusting the focus on perfect fits and versatile clothes that last. Salisbury says the minimal store set up sparks curiosity, drawing folks back after they

1:00check the site, blending online sales with this in-person vibe. She's treating the boutique as an experiment to see a physical retail scales, especially with limited space while eyeing an equity partner to handle. Growth so she sticks to design. US fulfillment runs from Portland keeping things hybrid. Both the store and her campaign scream local commitment building durable threads and a stronger city through real know-how, setting the stage for whatever's next in Cologne.