Emergency Pod: A Pickleball Brand Just Sold for MILLIONS

Emergency pod time. Bread & Butter has officially been acquired by Selkirk, and the pickleball world immediately exploded with questions. So Zane and Nico brought Doug Sapusek on the podcast immediately to talk about the deal, the future of Bread & Butter, and whether the brand is about to change forever. Doug breaks down: - Why he said yes to Selkirk - Whether Bread & Butter will keep its identity - The future of Bread & Butter paddles and apparel - What Selkirk actually wanted from the acquisition - The realities of scaling a pickleball company - Why more acquisitions could be coming Plus: - Doug joins shirtless from a hot tub - Paddle nerd tournament leaks - Malaysia pickleball talk - Nico gets invited to Florida - Zane talks pickleball drama and growing the game Let us know what YOU think in the comments 👇 Be the first to try Zane's new course here: https://tzpickleball.com/ Check out Zane's Pro Pickleball Talk channel on Discord: https://discord.gg/wzNVADmZb #Pickleball #PPATour #PickleballPodcast Leave your voicemail for the PicklePod at (512) 200 - 4299 ------------------ Like the ep? Do us a favor: subscribe to our channel and leave a review on Apple or Spotify -Subscribe to our 'all things pickleball' *free e-newsletter* at https://www.thedink.beehiiv.com https://www.instagram.com/thedinkpickleball/ -Follow us on IG -Continue the convo in our private FB Group: https://www.facebook.com/groups/thedi... -For everything else we do, visit https://linktr.ee/dinkfam -Read more about Zane and subscribe to his newsletter at https://zanenavratilpickleball.com/ -Follow Zane on IG @zanenavratilpickleball #pickleball #pickleballcourts ------------------ Learn more about your ad choices. Visit megaphone.fm/adchoices