Elizabell Marquez (Dreyer's) | Always a Good Time for Ice Cream
About this episode
Elizabell Marquez is the CMO of Dreyer's Grand Ice Cream. Dreyer's parent company, Froneri is the second-largest global producer of ice cream, behind Unilever. Elizabell oversees the marketing for beloved ice cream brands including Häagen-Dazs, Outshine, Drumstick, Dreyer's, Edy's and more!
In this conversation, Elizabell talks about her management style, and why being a leader means being honest with your team. She also talks to Jim about her highly anticipated new ad campaign, why customer interactions are so important and much more!
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time The CMO Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The CMO Podcast
Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
The CMO Podcast
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
The CMO Podcast
Helping People Live Better: Marketing's Role in the Future of Health with Google...
The CMO Podcast
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitch...
The CMO Podcast