Eli Schwartz: The Why Behind Your Organic Growth Strategy

SEO for decades has been thought of as an increasingly complex element of marketing to grow your company. But in this groundbreaking book, by Eli Schwartz, we uncover the human and artistic side of growth.

Eli's hypothesis is that good SEO is not derived by throwing money and content at a search engine algorithm, but it's created by taking the right intention and building a great product.

Product-led SEO is driven by listening to the needs of the customers you serve and delivering solutions that drive growth.

Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Blue Nile, Quora, and Zendesk execute highly successful global SEO strategies.

As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

In this episode, Eli thoughtfully shares with us insights and strategies from his book, Product-Led SEO.

Listen to this episode and learn about:

• Eli giving credit and thanks to his wife, Shawna (3:58)
• Being collaborative over technical (7:10)
• SEO as a long-term life learning strategy (11:15)
• SEO for product teams not marketing teams (14:36)
• Examples of product-led SEO (17:32)
• AI as an impediment to product-led SEO (20:25)
• Consultants versus full-time employees (23:23)
• Investing in SEO strategy (28:10)
• The first step to learning SEO (33:12)
• Red ocean versus blue ocean SEO (36:37)
• How Eli is investing in others (40:45)

Links:

• Connect with Eli on Linkedin - https://www.linkedin.com/in/schwartze/
• Product-Led SEO - https://www.elischwartz.co/product-led-seo/