E055: Tracking – The Secret Sauce of Course Creators

In this episode, host Julie Hood shares one of the most important ways to track your success… this is the secret sauce of many of the top course creators so you can start today with your own tracking project.


LINKS MENTIONED

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The three tools for tracking:

• Pretty Links Plugin for Wordpress
• Rebrandly
• ClickMagick

Use this spreadsheet to help you record your numbers. 

(Some of these are affiliate links and I earn a commission when you sign up. I only recommend partners I have vetted and tools I personally use.)

KEY TAKEAWAYS

What should you be tracking?

Email:

• Number of subscribers
• Open rates
• Click rates
• Advanced: how many buyers you get from an email

Tool for this is your email newsletter program.

Social media:

• Engagement
• Clicks

Tool for this is the Insights/Analytics on the different social media tools

For your course:

• Number of visitors to your sales page
• How many sales you make

Tool is hopefully your course hosting software. 

Affiliate program:

• Clicks from your affiliates
• Sales from your affiliates
• Payments needed and payments made

Tool is whatever program you are using to manage your affiliate program. 

Podcast:

• Downloads an episode gets
• Unique listeners
• Downloads per episode

My software hosting tool – Simplecast – tracks all this for me. 

Links:

• How many clicks a link gets
• What actions are taken

This is a big project to set this all up so just start with a small piece and get going with one of the link tracking tools. It will evolve and build over time. 

COME VISIT!

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