E.392: Using Data To Discern The Diluted Beauty Industry ft. Social Standards

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Andrea Spellman is VP of Sales and Partnerships at Social Standards, a start-up that uses social data to help brands, investors and banks better understand consumers. Social Standards organizes and structures millions of authentic consumer conversations to enable brands including Estee Lauder, Shiseido and Johnson and Johnson identify trends and fads, determine what products are worthwhile to develop, what brands or products they should be investing marketing behind and what consumers think of their competitors. Applying statistical rigor to social conversations allows companies to actually use what consumers are saying to their strategy and decision making, giving new meaning to the oft-used phrase ‘consumer first.’Andrea got her start working in the entertainment industry in Hollywood, developing content and assisting producers on films such as Chronicle and Tim Burton’s Alice in Wonderland. She produced the documentary My Amityville Horror, about the oldest son of the family that the horror films are based on. Her career in sales began with a division of Variety that focused on providing information on Hollywood projects in development but since then, her career has run the gamut from contract and rights management software to leading the North American new business team at WGSN, the market leading trend forecasting company. She has extensive experience in new and existing business development, partnerships, GTM strategy, marketing, recruiting, building strong teams and creating successful on-boarding programs. She loves coaching and mentorship, having volunteered with the Junior League in both Los Angeles and New York. She is a member of Chief, NextUp and Daughters of the American Revolution, was an active dog foster before she rescued a pit bull and is the proud mother of a nine month old daughter, who she co-parents with her husband who she met while producing local television in college. --- Send in a voice message: https://podcasters.spotify.com/pod/show/skincareanarchy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/skincareanarchy/support

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