E 201: How to Turn “I Love Your Content” Into “How Do I Work With You?”

0:00Hello everyone, welcome to the JMEC show. I am so happy that you're here. I am going to be talking about some things that have been happening this week that I've been seeing non-stop, some patterns that I've been seeing, and specifically around the topic of, I have a lot of people looking at my content, but I don't know why they're not purchasing. So we're going to be diving into that. This is going to be a nice quick episode, actionable, juicy, delicious, incredible. So let's dive in. So most people that I talk to are established business owners, and they are at a point in their business where they're doing a lot of absorbing. They're doing a lot of absorbing of like, okay, what's the right content strategy? What's the right thing to do? And a little bit about the way that I work, is I use a 95 to 5% conversion process where basically 95% is you. Or the way that you show up, it's the conviction or certainty that you have, it's the way that you are able to be chosen and seen

1:03and the beliefs that you have around claiming your power, claiming what you really want to say and being misunderstood. And then also, are you living within your highest goal? Are you speaking from the heart? Are you doing and creating the way that you want to create? And are you doing that by the way that you're naturally designed to? So I'm a human design projector, and I'm a five one splenic, and if you're listening, think about what you are, if you don't know that's okay, that is exactly what I support my clients with as well to make sure that you are able to create marketing in a way that feels fully fucking you. Because this isn't the best. There's nothing worse than being able to start implementing something and you're like, well, someone just told me that I had to do it this way, and it feels like garbage. So what we're going to be doing is the other 5% is the actual strategic part. And so many people are working on the, making that 5% of the strategy and everything like that. And they're turning that into the thing that is the 100%.

2:06So they're taking in what they need to be doing strategically to kind of create the next level, the next revenue goal. But also from an energetic standpoint, focusing so much on strategy and so much on, tell me the best way to convert, tell me the best way to do things. And I'll do it, right? And we're trying to create this manufactured sense of certainty that if I do this one, two, three, four, five, I will get this result. And come to find out that's really only run in 5%. So the whole concept of what we're talking about today is how to get more people to choose you and not just consumer content. Because a lot of times people are just kind of taking content and they're posting and they're posting and they're like, I don't understand why people aren't purchasing as much, right? You might have some things that are converting really well. You might be scaling already. However, this actually just happened where I taught a whole workshop on this inside of my academy and it was so good.

3:06But something that happened in my DMs this week I just want to give you a little bit of context. In my stories, what I did is I actually put one of those, it was like a message, like a question box, right? And I asked somebody, well, I asked my whole community, that was looking at my stories and I said, what is the actual business problem that you can't figure out? The one business problem you can't figure out and pop in your human design and then let's see what I can do. So again, the amount of things that actually came into my inbox was a lot of like, okay, well, I don't really know why my things aren't converting or people are consuming and they're consuming and consuming. And then afterwards when I actually shared my responses, this is what ended up happening. So many people were DMing me privately and they're like, can I just book a one-on-one call with you or can I just do a one-off call or can you look at mine or can you do these things? How can I work with you? And I started to realize that not many people know

4:06that that's exactly what I do in my containers but you could literally do it this with me for an entire year on all parts of energy, your limiting beliefs, your human design, your nervous system, your business, all the things. So this one woman who actually just enrolled in currency academy after that DM conversation because she came to me, she was like, people are looking at my content and they're liking it, right? And I did this pivot recently and I went from making more than a quarter of a million every single year to now doing this pivot and she's not really sure where to start. This woman is also like 20 plus years of experience. So a lot of what is happening is she's trying to keep these rules mentally by doing the better hooks and doing the processes of posting more and needing to get more followers. But then I was like, you know what, before we even do anything, before I even say, I knew I wasn't gonna offer a one-off call because one-off calls are they're like kind of helpful

5:07but I know too much about the human experience and I know too much about scaling a business that a one-off call is like abandoned. That's all I'm gonna say. So when I had her actually submit, I was like, let me see your sales pages. Let me see the things and I knew the reason, exactly the reason why, within probably 60 seconds because what I did is I looked at her offer, I looked at her human design, I looked at her sales page and I looked at her actual process of communicating and all of it was speaking a completely different language. So I knew number one energetically what would need to happen. I knew number two positioning wise, what would need to happen. I knew number three, we actually really need to rebuild an entire new process. So that was a really big thing to just say, okay, I honestly can't do that in one call, I can't do it. So, but here's the thing, is that when I posted these things and I shared what I did and I just showed a little bit, all of a sudden I have people saying,

6:09how can I work with you? I wanna work with you, I wanna work with you, I wanna work with you and we have a lot of people who then are now enrolling into the programs and then immediately that next day when she enrolled, I was like, okay, do this, do this and then she came in, she asked the question and now she's already working on her positioning, she's already doing those things and like that's how fast it can happen. So with that being said, we got a circle back around. So what makes someone actually choose you, right? So this is actually what I taught inside of my currency academy workshop, which was called the Yes Effect. And this was a large part of, we could say visibility, right? Because people will say all the time, like I wanna be, I'm like a little bit nervous about be fully being seen or saying the thing that I wanna say, but at the end of the day, you know, the majority of the people that I work with are massive action takers, they are implementers. So if they're gonna implement, they're gonna implement, they're not wasting any time, they're not sitting there on an idea for so long, they know that they need to move, right? But they need to move in the right direction a lot of times because they're so great at implementing,

7:12they end up focusing on the wrong problem. So with that being said, we have to think about the distinction here of visibility and then actually being chosen, actually being felt because you can show up all day long on your socials all day and never actually share your brain, never share how you actually help people, never share your perspective, never actually give someone a process of what it's like to work with you and then you ask them to work with you with very little trust building, very little anything in between. So I am really curious, I want you to go ahead and I want you to audit number one, how much of your content is actually something you actually fucking wanna create, just let's be honest about that, how much of it is something you felt like someone just told you you had to create or how much of it is not something that you would actually really wanna say, how much of it is actually saying your gifts, your perspective, the way you see things, would someone be able to go on your page and hear your voice within six blocks of,

8:15let's just say your Instagram or your TikTok, right? And then thinking about it, would you purchase from you? Would you purchase someone from somebody who has, you have no idea of how they work or how they actually support people or the way that they do things. And there's a specific way of being able to create this content and also energetically prepare yourself for that because I'm not asking anyone to go and be like, all right, just do this, just do this. I wanna make sure number one that I'm creating this in a way for you that matches the way that you're naturally designed to create, right? Whether that is something that you do through, it depends on your business, it depends on your nervous system capacity, also depends on the process of your human design as well. So I want you to go through and I want you to audit. Would you be able to understand or would a dream client be able to understand how your brain works, what your perspective is,

9:16why your solution, not just modalities, not just modalities, not just, oh, I do this modality or this modality because the truth is is that we are not in a shortage of information. So we need to be able to make sure that you are sharing the way that you specifically do things because that will create a very, very strong anchoring into the why people choose you over anybody else because let's just say you do sales, right? So yeah, of course, there's like a thousand different ways to do sales, but how do you do it? Why do you do it? What got you into sales? What are the actual processes that you use that get people to where you are? How would you work someone through an objective? How would you do those things? Bring me through your brain and your perspective and then also, why would anyone want to purchase from you specifically over somebody else? When you look at that, just look at the content because someone today was actually just asking me to in my world be like, hey, can you review this for me? And I said, say less. One of my favorite things

10:17because as a human design projector, you can tell me the problem and then I immediately found the solution. So she's posting these things and then she's wondering why people aren't actually opting in or purchasing from her. And she was just like, I think it's a little slow right now. And I was like, well, give me some of the things to actually observe. So I go, I look and then I say, okay, this is the actual problem. And she's like, oh my god. Whoa. And then yesterday we found a really big gap in someone's sales process and they thought it was a content thing. And I was like, it's not. And this is why it's so important to be in a space where someone number one wants to make sure that you are getting the support that is best for you and your business and your capacity, but also feels like you. And it's something that you want to do. And then being able to just have someone fast track you because one thing that I will see especially in the high achieving business owners is their lack of wanting to ask for support. And when they do ask for support, it's when it's an emergency. It's when everything feels like it's falling apart. Like give me something when something just feels

11:18a little bit off, like tell me then. And then let me be like, okay, well, this is why. Boom, right? There you go. And so one of the clients that just enrolled in a currency academy, right? She just came to me and then I basically said, hey, here's what I'm seeing. Here's what actually needs to change. I won't be able to do that in a one-off call. And I also think from a perspective of the process that I actually want to bring you through, and then I asked her what her budget was. And then I audited her process of her nervous system because there was some things energetically and intuitively that I could feel were coming up for her. And I wasn't going to put her in a position where it would kind of create this rubber banding effect. So I gave her two options. I gave her the autonomy to choose. This is the one that would be best for where you are right now based off of how I'm feeling. And then this one is the next step where you're going to get XYZ. However, I don't want anyone to create a process where they get higher levels of proximity.

12:20And then all of a sudden, it's creating the process where their nervous system feels disregulated. That's why I offer kind of different options for my containers. So, but that's what I want you to audit today. I want you to know if somebody comes into your marketing, your world, okay? Would you be able to, would they, be able to understand your perspective, your specific solution, not just modalities? And then I feel like I just need to say this is one of the biggest problems that I'm seeing is a, whoo, it's the expert language. Like nobody really knows. Like you know what you're talking about intellectually, but then the other person, it feels like you guys are kind of on misaligned timelines. So what I mean by that is like this dream plan is like, I want to do this. Like this dream plan is like, I want this thing with you. Like I want a solution, but you're speaking something that I actually don't understand. They don't see themselves in that problem. They don't see themselves in that.

13:21So it's like we need to simplify the real things that people are experiencing. And then we need to be able to position that. But also the coolest part about this and one of my favorite things to work on is like, let's not, especially with my clients who are like, hey, I really want to make sure that I'm using my well-fied design. I want to make sure that my human design and my perspective and my story is like woven into my positioning. And I'm like, again, say less. So I look at their chart and then I'm like, okay, let's weave in this thing here and here. Let me ask you a couple of questions. And then there you go. And then now we get to then create from massive abundance. And then also it just gets to be a situation where someone immediately doesn't just follow you, doesn't just like feel that you are this tips and tricks person, but that they build trust instantly. They build trust and they are able to have a next step that feels inevitable. So that kind of client ascension plan feels so easy. That's a really, really big gap that I've been seeing

14:23that I love supporting my clients with. So with that being said, if you are in a process of where you're wanting to dip your toe in and get a feel for what it's like to then know why people purchase from you, know what to actually leverage or where you're kind of spending too much time, that would be my money map. That's just a great starter process being like, okay, this is actually how I'm designed. This is why people purchase from me. This is how I create my decisions. And now I can probably see why certain things didn't feel very good. And then from there, the best place to go is let's get you into currency academy. Specifically, if you were at a place where you're like, I really need the support from that 95% the beliefs, the energy, the being chosen, the conviction, the certainty. And then also you want me to review things, you want me to fast track you. I mean, that's the whole point is being able to not, I think spend too much time on areas that could just be solved pretty quickly.

15:24So with that being said, everything is in the show notes below and I love you so much and I will see you in the next episode. All right, bye bye for now.