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newsApr 29, 20261:27

Drake's Iceman Promo Sparks Viral Ice Trend

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Drakes Iceman album promo sparks viral ice trend, with brands and fans joining in, leading to chaotic scenes and public safety concerns in Toronto.

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Drake's Iceman Promo Sparks Viral Ice Trend

Entertainment & Celebrity News Today | 2 Min News | The Daily News Now!

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Entertainment & Celebrity News Today | 2 Min News | The Daily News Now!Drake's Iceman Promo Sparks Viral Ice Trend. Machine-transcribed; use the interactive transcript above to jump the player to any line.

It's April 29th. This is Entertainment and Celebrity News today, powered by AI, your front row to the latest buzz. I'm Cory with the story. Drake just dropped one of the coldest promos for his upcoming album Iceman, carving the release date into a massive ice block right in Toronto. That date? May 15th, 2026. Fans flocked to it like it was free OVO Fest tickets, watching it melt slow to reveal the big news. Now the trends blowing up beyond music, with brands jumping in feet first. Chipotle, Coors Light, Chiquita, and even the New York Giants are posting their own icy parodies on social media. These are slick graphic designs or AI spins, no real sculptures, but they're carving out buzz without needing an album drop. Crowds turn the scene chaotic, with people climbing the block, chipping at it with tools, and some straight using flames or flammable stuff to speed. The melt. They got wild quick, drawing streamers and super fans, risking it all for that first

look. Firefighters stepped in heavy, hosing down the leftovers, with hot water to shut down any injury risks. Toronto's Mayor Olivia Chow, backed the call fully, stressing public safety while giving props to Drake as a major city booster and hyping the album. Excitement. This icy ways got everyone from brands to the streets melting into the moment, proving Drake's still the king of turning hype into culture that. Sticks around till summer hits full blast.

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