DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud
About this episode
Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.
In this episode of World of DaaS, Mark and Auren discuss:
- The $100B digital ad fraud economy
- Why marketing data is wrong but works
- The death of cookies and what's next
- Building sustainable independent adtech companies
This episode of World of DaaS was brought to you by Alkemi. Check out alkemi.ai to learn how Alkemi can help you unlock the AI market.
Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.
You can find Auren Hoffman on X at @auren and Mark Zagorski on LinkedIn.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
Get every episode summarized
Each time Summation (formerly World of DaaS) publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Summation (formerly World of DaaS)
Felicis founder Aydin Senkut: why moats are dead and alive
Summation (formerly World of DaaS)
Nir Eyal on belief, motivation, and the end of suffering
Summation (formerly World of DaaS)
SecureAuth CEO Geoff Mattson on the coming fraudpocalypse and the death of the p...
Summation (formerly World of DaaS)
Fmr. Senator Cory Gardner: why the AI race is won on boring infrastructure and h...
Summation (formerly World of DaaS)