don't dress like an NPC (style guide) | Jack Hopkins

0:00College football is back. So, Hilton called to me the superstition concierge to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky jersey? Oh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwick up call it 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day. Good things come in force. Like ukulele strings, boy band members. Oh, yeah. And PayPal payin' for. No fees, no interest, no impact on your credit score. Just the flexibility to pay the way that works for you. Strum it, hum it, pay it in for. Download the PayPal app to get started. Subject to approval. Learn more at paypal.com-payin' for. Paypalling, NMLS 910457. Low energy, unfocused, foggy, you might be dehydrated.

1:01Whether it's hot yoga over 100 degree weather or too much sun. Gatorlight with a specialized blend of five electrolytes was scientifically designed to help move fluids into the body faster for rapid rehydration. Shop now at Retailer's Nationwide. Gatorlight hydrates faster than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration, consult to healthcare professional if symptoms persist. If I could break down my philosophy on fashion to one sentence, it would be, does it look good in an apocalypse? Does it wear well? Does it provide some element of utility and look that would be suitable for some sort of apocalyptic thriller? That's kind of where my brain's at with fashion. I think fashion is something that is unique to you. The worst thing you can be when you try and dress yourself and develop a sense of taste and fashion. The worst thing you can be is exactly the same as everyone else.

2:02So in this video, I want to take you through some certain items I buy, certain ways I dress in different situations. I'm going to take you through some fragrances I really like. The watches I bought, the shoes I wear, my ideas around statement pieces, low effort versus high effort dressing, and just give you an idea for my philosophy around fashion. And you really might not like it. It might not work for you. But I think if you read into this video, you'll find a way to find your own taste, your own style. I'll give you some pointers on finding what suits you. And this really is a video about how I dress. Not how every man should dress, but it has the principles that you can take to develop your own fashion and style. So for an outfit like this, I absolutely love leather jackets. The reason why I would spend money on a authentic leather jacket is because it patinas the ages very well. If I got stuck in an apocalypse today for the next 10 years, I can wear this outfit these shades, and that's just going to just look better and better as it gets more and more dirty and used up. And I really think about life that way. I want to present myself in a room like a character.

3:03I want to walk through life in this, my world is half imaginary and half real. It's like I love the way that my imagination works and the way our dress plays into that because I can imagine myself as another character. And I don't think many people talk about fashion that way, and that's how I think about it. So without further ado, let's begin. I really think for the most part, a man dresses fairly plain and also not that expensive for his jeans, for his t-shirts, like just finding a brand that does a decent white team. You don't have to go for crazy expensive brands for t-shirts and stuff that gets used a lot. What you save your money for is the statement piece. You invest an outsized amount of money for a piece that's very well made and it packs a punch. When your outfits fairly plain, but then you put on a statement piece. The statement piece makes it unique. You've got the jeans, the white t-shirt, and then boom, you hit it with a killer leather jacket, and it looks amazing. And it really dresses up the outfit

4:03and it gives you your own personal, characteristic and style. These are some of my favourite statement pieces I'm going to take you through them and where I buy them from. Start with the ostrich leather cowboy boots. These were custom made in Fort Worth, Texas. I believe I might have gotten that wrong. I think it was Fort Worth, Texas. It's when we did the Route 66 videos. We were travelling through and I just absolutely loved the cowboy life. I love the sense of freedom. I love high quality leather products and these are just really nicely well made. You'd get them re-healed when they start to wear. And these are the last year, 10 to 20 years. A statement piece like cowboy boots is not something that most people are comfortable wearing. They would be like, what the fuck? That is weird. You have to wear them with a very wide leg jean, like a boot cut jean. That's what boot cuts are for. You won't wear them with anything tucked in. You won't wear them with a skinny jean that kind of peeks around the outside. But these are something everyone else for the most part around the world is too scared to wear, which is why I like them. My character would wear these. And that's why I think they're really great. And they're just a, they remind me of the time

5:05we spent in America. A really cool piece. Over here we got Tim's, your classic Tim Belans. They were just really big, I think, in the 80s and 90s hip hop scene. And then Tim's kind of went out of fashion. Mark my words, Tim's are making a comeback. You'll see him, everyone be fucking wearing them within the next year. Three. You can't walk a mile in my Tim's store speech Japanese, but I'm known in Japan. Mark my words 100%. I'm ahead of the game on the stuff. I've always loved them. They never went out of fashion for me. Tim's a great, why? Utility boot. You could wear this in an apocalypse. You could wear the cowboy boots in an apocalypse. They're gonna age well, they're gonna look good. What do they also do? Which we might not want to say we're aiming for as men. But a lot of us are, we want that extra inch. We'll take that extra inch. These give you like an inch and a half on the high heel. These give you like an inch and a half. I'll take that. I love these. And I think it's another thing when I think of fashion, a statement piece is something most people are too scared to wear. But not everyone has got on in the place that you're going to.

6:05Then we come to a set of jeans by Dom Rebel. Just really unique pieces. Expensive but not crazy brand expensive, not de-or-loover-ton brand expensive, very high quality, overpriced yes, but very cool pieces that you don't really see on anyone else. Now what you do with a statement piece is you wear one statement piece. So I wouldn't ever wear these jeans and then wear this jacket. Because that's too much. At that point it's going over the top. You want your statement piece to pop. When I go wide on the lower half of my body, I want to go tighter on the upper half. So I could wear it with this t-shirt, because it's quite a tight t-shirt. When I go wide on the bottom, I go tight on the top. When I go wide on the top, I usually go more slim fitting in the bottoms. But that's what I think makes the fashion look good. Makes it fit right. Another item in my statement piece collection is the standard military issue cargo trouser from I think this is Afghan issue.

7:06I got this in a military outlet store in Poznan, Poland, when I went to do a military exercise, gone far below the guns with special forces people for seven days and stayed away with them. Something that you could wear to be honest with, a leather jacket. You could wear it with a wide t-shirt. You could wear it to the gym. It's something that not everyone's wearing. It's got a lot of utility. Carlos football is back. So Hilton caught a meat. The superstition counts years to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky jersey? Oh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwagon call it 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day. Good things come in force, like ukulele strings, boy band members, and PayPal payin' for. No fees, no interest, no impact on your credit score.

8:08Just the flexibility to pay the way that works for you. Strum it, hum it, pay it in for. Download the PayPal app to get started. Subject to approval. Learn more at paypal.com-payin' for. Paypalling, NMLS 910457. Low energy, unfocused, foggy. You might be dehydrated. Gatorade zero powders have been scientifically designed to help improve hydration balance in the body. With a clinically proven electrolyte blend and no artificial colors or flavors, great tasting hydration, no matter where you're going, shop now online or at retailers nationwide. Gatorade hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration, consult a healthcare professional if symptoms persist. See a lot of pockets, and I think it looks really cool. These are a great fit and pair of trousers. And we come over here to a dom rebel jacket. I'd bought in, I think it was Harrod's London. I went to me, James Blackwell, can be dressed up, can be dressed down. I have worn it before with the cargoes. There's a picture of me wearing that.

9:08Then we've got another brand that I love. The brand is called Namais. Namaias, Namaias, Namaias. I don't know how to say this, the name of this brand. Namaias, I have no idea. Another piece that is very cowboys, very sort of rogue, very apocolid, so sort of style that just, I've worn this all over the world. I've worn this on motorbikes in Thailand. I've worn it at the beach. I've worn it on trips. And it's one of those pieces that just, it goes pretty much with anything. It really gives you a unique look. They've got a very nice sort of boxy style to them. These jackets, Namaias. Also does a tracksuit that is a similar style to this jacket in the cut and the fit. I've also got the bottoms to this. Like the full tracksuit, I believe, is a statement piece on its own. Every man should have a full tracksuit from a brand that they love and just fucking rock the full tracksuit with a nice pair of sneakers. It's just fucking epic. Like for travel, get a nice tracksuit, not like a malgray, shitty one that's been stained and you wear around the house.

10:08Like a nice going out tracksuit. And then this jacket can really be paired with a lot of different things. Now, over here we've got a piece by Amiri. Amiri are a very high fashion brand. They're similar to Luba Ton, they're very similar to Deor Luba Ton. Now all of those pieces that I've just shown you are fairly expensive, other than the cargo trousers. These two pieces are very cheap. This is like $35 from Zara Menz. And why I love this? And why even call it a statement piece because it has a texture to it? It's a waffle knit. I really love the waffle knits right now. Another thing to mention in this video is that a physique, a good physique is always gonna look better in whatever clothes you wear. So work on your physique. If you wanna get in the best shape of your fucking life, check out 90-day Savage underneath my exact training protocols, my nutrition, how I boost my testosterone in the 90-day discipline challenge with community, check that out. So this piece I like because it's super cheap. Your fashion doesn't have to be super expensive. It's got no logos on it. It's really nice. You could go and probably get a similar piece from a designer brand and it will just cost you so much more.

11:10This piece I've worn out, I've worn on dates. Really love this hoodie and so $35. And then the final piece is a leather jacket, one of my first statement pieces that I bought about three years ago in Thailand, in Bangkok from a brand called Mango. And it's about a $250 authentic real cow hide leather jacket. And it just goes to show that, although that's a pricier piece that you can get an amazing quality and really nice looking leather jacket for a good price. And then I've got the final piece that I've and wearing. And this is from a London-based brand called Studio Nicholson. And I just got this recently. It's about $1,500 jacket and beautiful leather. Yes, this is expensive. It's very premium quality from a brand called Studio Nicholson. That's statement pieces onto the next section. How I think you should dress in the gym. How I dress in the gym. Let's start with shorts. Not a big fan of the very long basketball shorts,

12:12the American style shorts. So if I go for a slim-afitting tight around the legs, make sure you enjoy training legs because you can actually see the progress. Normally a five-inch, sometimes a seven, never shorter than a five-brand-called represent. Probably heard of them. Size M. These are also from represent as well. Size M. These ones have a lining inside, so they look really cool. Now when you wear a tighter shirt around the bottoms, then you want, as we said earlier, to go a little baggy on the top. So that's where you would fit in something like this. It's a little dirty, but a gym shark running top, a bit of an oversized. You can still see the physique underneath. But when you're wearing these tight shorts, you don't want to go all tight, or you look gay. I've learned that through looking gay, on multiple occasions. So what do you wear these night tops with? I'll just have the night pro, muscle fit. If you've got a great physique, these are gonna look really good. They're gonna make your physique pop. You guys have seen me wear these in videos. If you don't have a good physique, you want to go for the oversized,

13:12and I've also got every color of the vest version. I just really like these. I wouldn't pair these with the shorts. I pair them with joggers. That's what I like to wear in the gym. Obviously baggy are on the bottoms. I don't wear tight joggers, baggy, loose bottoms, and a tight atop. These vests that you guys have asked about are from a company called AboutBlanck. And then this is another pair of joggers I wear. They are by a brand called Off-White. Probably a little expensive to be joggers for the gym. But being on camera in the gym, looking good in the gym, is part of my job. Then we've got shoes. You don't just want one pair of shoes, buddy. You want to have multiple pairs. These are the Alpha Fly 2s by Nike. I wouldn't recommend buying these. They're out of commission now. I quite like the bold colors on them. Went for the pink, pretty cool. But they did give me a bit of rubbing. The Alpha Fly 2 is very narrow. These are my daily drivers for the gym. They're beating up now. Nike shocks. They're a limited edition pair from Colombia, from a street wear store in Colombia. Really, really like these. And just a good gym shoe, because they're not too bouncy. They're pretty stable around the ankle.

14:14They look great with your joggers. They look great, even with shorts. Very versatile shoe. Give you an extra inch and a half a height. The pressure gym crush. And a nice shoe for lifting in, because they're not too flexible. You definitely wouldn't lift in the Alpha Fly 3s. These are for running exclusively. You lift in these, you're going to hurt yourself. But the Alpha Fly 3, as a running shoe, the best running shoe I've ever had. And they've also got these, which are just a little bit out there. Quite like this pair. Flying it zooms Japan. I call them Maya Rocket Boots. And then finally, we've got the Oakley Sport, like your classic sort of Oakley's run. College football is back. So Hilton called to me the superstition concierge to make your fan rituals a reality. Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky, Jersey? Oh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwick up call it, 555 and 55 seconds. Hit it!

15:15When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day. Good things come in force, like ukulele strings, boy band members, and PayPal payin' for. No fees, no interest, no impact on your credit score. Just the flexibility to pay the way that works for you. Strum it, hum it, pay it in for. Download the PayPal app to get started. Subject to approval. Learn more at paypal.com-payin' for. Paypal in NMLS 910457. Low energy, unfocused, foggy. You might be dehydrated. Gatorade zero powders have been scientifically designed to help improve hydration balance in the body, with a clinically proven electrolyte blend and no artificial colors or flavors. Great tasting hydration, no matter where you're going. Shop now online or at retailers nationwide. Gatorade, hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration, consult a healthcare professional

16:16if symptoms persist. Now look, because you don't be wearing your nice designer shades when we come onto accessories, you don't be getting them covered in sweat. These stick to you and they look like, just like you're in a fucking alien movie or something. And I quite like them. So there you go. My tips on gym fashion would be, ditch all the old clothes you're just wearing to the gym, invest in some nice new gym gear. If you go tight in the shorts, go baggy on the top. If you go baggy on the bottoms, go tighter on the top. Get a nice mix of well fitting wife beaters, some tighter tops and some of these more sort of oversized baggy fitting tops. Starting off with a date fit, casual dates. I'll drop a little sauce for you now. Personally, I like this animal. And you might think, that's a terrible first date to go on. Why would you possibly do that? You don't have to speak to each other. Exactly my point. No joking. The cinema we go to, you can go and play pool before,

17:19you get there an hour before you hang out, you have your chat. And I love movies. I'm going to watch movies regularly in the cinema anyway. If the girl that I'm potentially going to see does some valuable movies, then I'm probably not going to vibe about this. Like, that's a good one for me. And I don't drink alcohol. So that's a nice date for me. And a lot of the girls that say, no, why would I go cinema with you on a first date? That's not a real date. You know that you don't want to be hanging out with that girl. Is it the coolest date in the world? No, of course it's not. But I don't want it to be the coolest date in the world. It's like, you get the cool dates. If you get past date, fucking one, two and three, you get a coffee first and we just go and hang out. That's why I like the low-ethat style for dates. This is the kind of thing I would wear to a date. You can kind of tell address well or I know a little bit about fashion. She has no idea why I'm wearing sunglasses inside when it's pitch black at night. And I'm like, you'll get to know, that's just part of me and who I am. I like to be very upfront with the kind of person I am. Friendly and fun and charismatic, but at the same time like this, if you don't fuck with me and how I like to dress, then we're gonna date. I ain't gonna come and start wearing suits

18:20and take you out to fucking fancy restaurants on a first date to try and impress you. You're trying to impress me, sweetheart. I would pair this with a pair of off-white shoes, really like these, nice and chunky, well-made, give your boost on high. If I was going to go out to a dinner, let's say it's like a second or third day or a go you're seeing and you just want to go out and have a good time and look good, then I wouldn't wear this obviously. This is cinema, this is like a casual dinner. I'd probably still wear the shades, but I would then go for something like this silk shirt from Amiri. I would pair this with a pair of white trousers and then I would wear something like a loafa. These are de-war loafers. Don't know why I said that much when you're on loafers, stupid idea, I wouldn't do it currently at this point in time. Very low utility. These ain't lasting and popular, so it looks like shit, so with this. Or, because I'm into buy, I would pair them with ermous sliders. The ermous sliders got four pairs of those, they're the best. The rich man sliders, yes, they're far too expensive. Hugo Boss's slim-plit performance shirts are the absolute best for the fit. I have another one here. This is my dark horse.

19:21I've had this shirt for over two years. It has been out with me 20 times. I've got laid the majority of the times I've worn this shirt. It's my calling card. Like this shirt with a white pair of trousers and a nice pair of loafers, often the de-aurs, the collarless look in this sort of like, is a little bit like waffle and it's got that stretch fabric. It's a very, very nice shirt. Seems to do absolute wonders. And then I have got suits. You will never pretty much sheen me wear them. I've got this as a custom made from Thailand. It's got my name inside and it's got women on playing cards inside. But I don't really like the high-effort style. I'm a low-effort guy in the way I dress. I want utility. I want apocalypse clothing. These things don't wear well in apocalypsees. If you want to dress smarter, you'll probably like someone else's video more to be honest. Now we come on to accessories, couple of watches. This is called the zombie, the Rolex zombie. I just tried this one on in Bangkok when I first got there and I was like, holy shit, this is fucking gangsterous bark. It looks so sick.

20:21It's stupidly expensive. It's like $45,000. And I was like, when I'm making amazing money, I'm gonna buy this for myself as a reward. And I bought it for myself. It's a GMT Master II. They call it the zombie solid gold and it's an absolutely beautiful statement watch. If you do get to a point in your life where you can afford something like this, it is worth it. They hold their value. It's a store of cash. It's a huge status driver. Obviously I live in Dubai. It's safe to wear them. I wouldn't feel so comfortable wearing it in other parts of the world. The way I have done. I have a crazy story about how I lost this watch and then got it back. That's a story for another day. But before that watch came the Cartier Santos a watch that I would probably wear on a first date. You wear the big Rolex and maybe you attract the wrong kind of people. The Cartier for a lot of people, they don't really notice it so much. It's just understated. And I'm not saying you have to spend crazy money on watches. You can get some really nice psychos and casios and things like that. They look as good. But this is just what I've got. This was the second luxury watch I bought. First one was a brightening which I gave to Max.

21:22Now if I was wearing this out to a date, I would probably add another piece. I would add this belt, which is from New Mexico. Alligator belt with a sterling silver buckle and just looks really, really cool. Another way of sort of dressing street or dressing like you don't care. But adding these little touches, necklace, sunglasses. They're sort of your statement pieces when you dress plain. That's why I love sunglasses so much because depending on the sunglasses you wear, you can totally change your aura or your look that people perceive you by. That's why I wear them. I think they're really cool pieces. And some of my favorite sunglasses brands, you've got Tom Ford. Tom Ford's fucking gee, sunglasses are great. These are Nike. You believe that? Nike sunglasses. I just thought they look kind of matrix style. I like to be a little bit out there with my shades. I think it's a cool way of adding style. What I don't like in shades is when people go for the traditional Ray Bands. The Ray Bands have died. They're gone. Ray Bands is so. Carls football is back. So Hilton called to me the superstition concierge to make your fan rituals a reality.

22:24Need a room to match your lucky number? We got you. Want to make sure our team doesn't wash your lucky, Jersey? Ooh, that smells lucky. Hilton's unmatched hospitality can keep up with any superstition. Even a marching bandwink up call it 555 and 55 seconds. Hit it! When you need a team that will do whatever it takes on game day, it matters where you stay. Hilton, for this day. Good things come in force, like ukulele strings, boy band members, and PayPal paying for. No fees, no interest, no impact on your credit score. Just the flexibility to pay the way that works for you. Strum it, hum it, pay it in four. Download the PayPal app to get started. Subject to approval. Learn more at PayPal.com slash payin' four. Paypalling, NMLS 910457. Low energy, unfocused, foggy. You might be dehydrated. Gatorade zero powders have been scientifically designed to help improve hydration balance in the body,

23:25with a clinically proven electrolyte blend and no artificial colors or flavors. Great tasting hydration, no matter where you're going. Shop now online or at retailers nationwide. Gatorade hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration, consult a healthcare professional if symptoms persist. Good dad, I think you're a quick way to ruin your outfit and that's your really dressing well and you've got the classic aviators and you can fit it in with your outfit. The ray bands for the most part, the shapes are just, they're kinda dead. There's way better sunglasses brands. For Gucci shades, more square, and a smaller frame, I think these are really in right now. They had quite a premium look. Got these similar style ones by Mon Blanc. One of my favorite sunglasses brands, it's a brand called Dita, D-I-T-A, both of these pairs of Dita out of Japan. The Japanese make incredible products. I believe they're Japanese brand. This is six pairs of sunglasses, out of probably 50 pairs of sunglasses I have. So I'm a big fucking sunglasses freak. To finish this all out, we've got fragrances and I'm just going to run you through a few of my favorites.

24:25I'm going to start with this because it's affordable and it's also one of my most complemented and most complemented on dates. This is the Valentino spiky bottle with pink writing. I'll put it up on screen when it's actually called. With perfume fragrances, you have Ur de Toilet, Ur de parfum and parfum. It is dependent on the percentage of oil, the actual essence of the perfume that is in the fragrance. An Ur de Toilet like this is the cheapest and the weakest. Though this is still a good one, but if you can't afford it, always get a parfum. This is one that I've just started using recently. The Ur de Toilet Alixia. The Ur de Toilet one of the most popular fragrances of all time, but a little bit over one. The Alixia is a very different fragrance. No, it's a parfum, it's much stronger, it's much pricier, packs much more of a punch, but it gets far more compliments and it really is a step above the Ur de Toilet. You've then got an absolute hack. One of the best fragrances you can buy for the price. Montblanc Explorer, it smells exactly the same,

25:28as Creed Aventus. Now this isn't Creed Aventus, I smashed my bottle of that, I think, traveling. This is Creed Millicomy Imperial, but this is the brand Creed. You might know them, incredibly expensive. They've been around since the 1800s. Creed Aventus is arguably the best perfume ever invented for a man. The arguably the most complimented, the absolute top fragrance of all time is Creed Aventus. This smells just like Creed Aventus, except it's $60 a bottle, instead of $500 a bottle. And then over here, we've got a little bit of a wild card. I've always been a fan of Bludish Chanel. One of my favorite fragrances, Women Love It, it's super fresh. This is the Lug exclusive, it's a very heavy parfum, it's their most recent edition. The Ur de Toilet Bludish Chanel, you can absolutely wear it as a daily driver and you can wear it in the summer. This one becomes a lot thicker, a lot more leathery, but with the base notes of Bludish Chanel, it's a fantastic fragrance. This is business meetings, date nights, dinners, evening, winter wear, very, very nice fragrance,

26:31overpowering the, if you spray too much. For parfums, you're probably talking one, two, three, four. That's what you're talking on a parfum. These will last very, very long on your skin, and they will smell good for a very long time. You could even get away if you're in close contact with people, not having too much activity for Lug exclusive and Savage Alixia. You could get away with two, three sprays and it will stay on you all night. And then we've got Creed Millicemy Imperial. This is a Unisex fragrance, very sweet. Not entirely sure where I bought it. Made in France, from father to son since 1760. They're the best in the business, but personally, if you're gonna buy any Creed, I would buy Creed of Entis. So there you go, guys. That was a rundown on how I see fashion, how I shop, how I pair my accessories, and basically everything I do to look the way I look. Now, a lot of that might not work for you, but hopefully it's inspired you to kind of think

27:32about fashion a different way and build some of your own taste. It's been an absolute pleasure, guys, and I will see you on the next one. Woof out! That ain't gonna cut it. We have to get closer. Woof out! Fall has never looked or tasted this good. Sweet Greens Fall Harvest Menu is back with seasonal favorites dressed to impress and made to be devoured. Warm roasted sweet potatoes, crisp apples, maple glazed Brussels, and crave worthy flavors in the autumn harvest bowl, maple glazed salmon plate, and roasted bacon Brussels side. The season's most desirable menu has returned to sweet green. Featuring falls best dressed. Make your move, order on the sweet green app. Push your limits, train with precision, see the results. At Equinox, that's high performance loving. Iconic spaces that inspire. Personal training backed by real data, unlimited group fitness classes, from yoga and Pilates to strength and conditioning. Elevate your post-performance ritual

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