Don't Call it a Pivot (feat. Emmett Shine, Co-Founder of Pattern)

God-Like Technology 

• Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life.
• The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper.
• “There is a future where people are going to find some way to silence the digital noise” -Phillip
• With so many individual merchants comes a lot of fragmentation, similarly to how markets work there is disruption and consolidation, there's efficiencies to be found in all the fragmentations. 
• “In interpersonal relationships, it's good to work on your relationships, but in startups it’s good to lean into your strengths.” -Emmett
• There is going to be a huge graduation in DTC and see it become a world of diverse products being made in a very quality way to specific communities. 
• “Things are about to get more interesting in eCommerce. There are going to be smart and targeted smaller exits that will result in professional grade community specific products.” - Brian 

Associated Links:

• Learn more about Emmett Shine and Pattern
• Subscribe to Insiders 
• Check out our latest report: Service Is The New Storefront 
• Listen to our other episodes of Future Commerce! 

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