Discover Your Brand Personality: Amplify your message and increase your connection
About this episode
AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn.
Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in.
In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest message in the world, you can have fantastic head-turning headlines, but if none of it sounds like YOU when you show up... it's most likely going to fall flat.
Learn how to have a business and brand that's personality-packed and reflects YOU.
Inside the episode, we're going to amplify your message and increase your connection by infusing more you:
- What is brand personality?
- How much personality is TOO much?
- One common mistake people make when approaching brand personality
- How to increase connection and engagement with your content
- Telling stories through the lens of personality
- Harnessing your unique sense of humor
- Saying it like only YOU can
- And more!
Connect with Me:
I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence.
Email: [email protected]
Get every episode summarized
Each time Small Business Casual publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Small Business Casual
Transitions ARE the Work: Building with more runways and landings
Small Business Casual
The Introvert's Guide to Networking (without the car salesman vibes) featuring M...
Small Business Casual
Do We Really Need More "Relatable" Content?
Small Business Casual
Fresh Outta' Magic? 5 Ways to Rekindle the Spark
Small Business Casual