Direct Mail for E-Commerce + BFCM Marketing Tips with Drew Sanocki of PostPilot
About this episode
Episode 3 of the Shopify Happy Hour features Drew Sanocki, e-commerce veteran and CEO of PostPilot, the #1 direct mail app on Shopify.
During this episode Drew shared tips including:
- the most valuable direct mail campaign types
- why coupon codes aren't as important as you think
- how to "prove" performance through appropriate audience targeting
- Black Friday / Cyber Monday strategies that work
- what brands are doing to get ready for 2025
And LOTS more...all shared over a Bulleit Old Fashioned and Manhattan.
Products and brands mentioned during this episode:
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