Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10
About this episode
In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.
Chapters:
- 00:00 - Intro
- 02:18 - Thomas' USPS Role and Impact on Marketers
- 06:37 - 2023 Consumer Trends and Insights
- 10:10 - Direct Mail is a Premium Way to Communicate
- 13:51 - USPS Transformation and "Delivering for America"
- 20:01 - Delivering Performance Direct Mail in the United States 2023
- 25:17 - The Impact of Marketing Automation on Direct Mail Usage
- 28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers
- 32:58 - Unlocking the Power of USPS Informed Delivery
- 37:35 - Get in Touch with Thomas
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