Di & Seamus Reflect on THAT Viral Moment - 10 Weeks Later

What’s really happening with Che & Di?

In this Accidental Business Owners sit-down, we unpack “the incident,” the viral clip that hit over 250k views versus where we’re at 10 weeks down the track.

Steve sets the scene, then Di breaks down why tough coaching landed, and Che explains the shift - speaking up, reducing cognitive load, and learning to say “no” without guilt.

We get into perception vs reality, the clip economy, unseen aftercare calls, cultural layers, and how values, relationships, and work collide. If you’re a founder, creator, or manager navigating candour, boundaries, and public scrutiny, this one’s gold.

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