Dennis Geelen | Build a Brand Customers Crave
About this episode
What do businesses that win raving fans do that others don’t?
Why go to the trouble of creating raving fans anyway?
I cover that and more in today’s interview with the bestselling author of The Zero-In Formula: The Definitive Guide to Building a Disruptive and Sustainable Business through Customer-Centric Innovation—Dennis Geelan.
Plus we cover how Dennis has built a unique “hybrid” business model for his consulting practice that gives him the team experience of working inside a company, and the freedom of building his own practice.
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