Delivering Top Notch Wellness Experiences Leveraging Franchises with Squeeze Owner Brittany Driscoll

Brittany Driscoll is a CEO, podcast host, and three-time cofounder. After cutting her teeth in the trenches at diverse, well-known marketing agencies, she immersed herself in the health and wellness space. She contributed to Drybar’s growth from 30 million in revenue to 100 million as VP of Marketing. She then sought a new challenge and co-founded Squeeze: A Way Better Massage Experience. On CTA, she shares everything from the big life lessons she’s learned along the way to the brand details that set Squeeze apart and ultimately what it takes to thrive in highly competitive industries.