Deep Dive: How Spotify is Using Podcasts to Climb the Media Food Chain

In this episode of The Rundown, we take a deep dive into how Spotify is rapidly transforming from a music streaming service into a media powerhouse, with podcasts at the center of its strategy. After investing over $1 billion in podcasting, including acquisitions like Gimlet Media and the high-profile deal with Joe Rogan, Spotify has surpassed Apple to become the leading podcast platform in the U.S. We explore how the rise of the creator economy and the shift towards video content are fueling Spotify’s growth, while traditional media giants like CNN and ESPN shrink their budgets. With record financial results and a new focus on creator-friendly features, Spotify is positioning itself to dominate the future of digital media.