Deep Dive: Can the Figure IPO Live Up to the Hype?

Figure is making a huge promise: to reinvent Wall Street by building the future of capital markets on the blockchain. They think by cutting out the army of middlemen in the financial system, they can make everything from home loans to complex trading faster, cheaper, and more transparent. In today’s deep dive we tell you more about Figure’s business, how they make money, and explore whether they can actually onboard capital markets into their ecosystem or if they’re just a boring lender disguised as a crypto company.

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