educationJul 25, 202425:26pending
Data, Creativity and the In-housing Dilemma
About this episode
Over the years there’s been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Life in Programmatic Digital Out-of-Home publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Life in Programmatic Digital Out-of-Home
The JCDecaux Programmatic DOOH Live Awards 2025
Life in Programmatic Digital Out-of-Home
May 13, 202522:25pending
Why an Omnichannel Approach to pDOOH Drives Incremental Performance
Life in Programmatic Digital Out-of-Home
Apr 22, 202531:04pending
The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation,...
Life in Programmatic Digital Out-of-Home
Apr 16, 202533:01pending
How to Maximise the Effectiveness of Airport Advertising with Programmatic Targe...
Life in Programmatic Digital Out-of-Home
Apr 1, 202529:48pending