Dare to embrace the confidence rollercoaster - Kelly Anna

Kelly Anna is a London-based artist, illustrator and designer known for her vibrant, movement-driven work for brands including Nike, Adidas and Rapha. 

In this episode, she traces the creative foundations behind her unmistakable style: a father who was both an artist and a Latin dance teacher, childhood sketchbooks filled with dancers at ballroom competitions, years of keeping break-dancing hidden from her art school peers, and a long, patient process of building a visual language entirely her own. 

Kelly talks candidly about the emotional rollercoaster of freelance life, the relationship between personal work and commercial confidence, and why colour has always been her first language.

Takeaways

• Confidence in freelance life is cyclical — the work is learning to accept that ride, not fight it
• Returning to personal projects during slow periods is what restores creative confidence and generates new commercial work
• Building a clear style within a niche (sport, movement, female empowerment) makes it easier for the right brands to find you
• Saying no to misaligned work is a privilege you build toward — and it protects both your style and your energy
• Trying new mediums (oils, charcoal, collage) isn't a distraction — it feeds back into your main practice in unexpected ways
• Your biography is your aesthetic: Kelly's love of dance, movement and sport didn't disappear when she chose art — it became her entire visual language
• Human connection remains irreplaceable — even in an AI era, the value of making something with another person, with all its surprises and happy mistakes, endures

Daring Forever. Podcast with Radim Malinic

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