Danny from Tug E Nuff

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1:07with my code. Anna Web 20, join the Raw Volution and feed exceptional raw food. I'm Anna Web and welcome to this episode of A Dog's Life. We're chatting to Danny Nellis Rouse from Tug Enough, all about enrichment and lots more and this episode is powered by Antonol. Danny Nellis Rouse, welcome to A Dog's Life. Hi Anna, thank you for having me. I'm really excited. Oh, well I'm so excited that you're on actually because it's always nice to catch up with people

2:11that I know already. Yeah, we've met a couple of times in the past and it's been great to catch up with you. Well, it is. Well, I loved the last edition dog that I hosted. I was just so proud of my own dog. I do remember. I do remember. We had a little demo in the in the arena didn't we and we had my dog Bob was with us. Anna did a little bit of a recall workshop, I guess, really and using toys and play in how to help build that recall with your dogs, but it was a really fun little demo. I don't think the dogs do exactly what we wanted them to do, but people got the idea. Well, Mr. Binks did he rocked it and everyone, you know, he thinks Mr. Binks is sort of the funny little one of the skinny legs and all the rest of it and he just tapped into that terrier ratting instinct that is in its DNA big time being the ratter of the Victorian era. Well, he

3:12surprised me to be fair because he was in an arena being watched by loads of people which he hates being watched, you know, I feel self conscious, but he just couldn't help himself and he was charging around chasing the tug enough, which I so I love your product. So, you know, let's let's wax lyrical about it. I've got one here, but unfortunately, I can't squeak it because prudence killed actually there's a bit of squeak left in it. Can you hear a bit of it? Yeah, there's a bit of squeak. So what I'm holding is this amazing faux fur, I should say, right, oblong piece of fabric. Okay, that's attached to some super strong nylon with an extendable piece in it. So it's got a bit of pull and a handle, which is padded. So you've got a nice grip for the human that's not going to shred your hands. Yes, it's soft, soft silky fabric. The aim of which is Danny explain to the listeners. Yeah, so it sounds like you you've got one of our chases there, which is one of our hero products, I would probably say, and they're really,

4:16really great for tapping into, you know, most dogs will have that innate drive to want to chase and pounce and really it's their prey drive. And that's really what we're tapping into when we're playing tug as well. But you know, those check there's really long chases. Our toys are really great for forgetting your dog to chase you and make you the fun thing, rather than maybe that dog up in the distance of the park or a squirrel or something else, even, you know, even worse that you don't really want them chasing, but you can use play and that chaser toy and to really build on that innate behavior that dogs have. Yeah, absolutely, but because this is really important, a lot of people have trouble training the recall, don't they Danny? You've done a bit of your own research. Yeah, so we, yeah, we serve every year, we survey our customers and also we go out past our customer base and just ask the wider social community about problems or not problems. That's really not the great, the greatest word to use, but you know, things that they struggle with are their dogs do that they don't necessarily don't really fit into their daily lives. And, you know, we've found

5:20that more than a third of UK dog owners feel confused or frustrated when it comes to train their dog. And then the most common training struggle that we find, we found in our survey, especially the one who did last year, was recalled. And 45% of people that answered said that their dog has little to no recall. So that's quite a big percentage. It's a worrying percentage, I would say, because you know, really, you know, my, you know, dog training hat on, if you're going to train one cue, just one, it's got to be the recall, because that's the one cue that could save your dog's life. Indeed, yeah, I mean, it's, it is more than just getting your dogs come back to you when, you know, when you just want to put the lead back on and go home, but it is, you're right, you know, they could be running in front of danger or anything. So having that recall and some, some other really key behaviors trained and nailed is, is really, really important. Yeah, no, 100%. I mean, you know, I did read a stat, you know, I mean, I did psychology, you know, so I do sort of a bit believe in this old adage, you know, lies, damn lies and statistics.

6:25I actually had to do statistics. Can you believe that, Danny? Actually, I am such not a mathematic person. So I did actually fail it twice. I had one last chance or I wouldn't have got my degree. I did pass it just. I found it so uninteresting. I've got to say because it did, you know, it's a whole not a conversation statistic. So there, there are funny or thing, right? But anyway, they are, they, they, they give you a picture for sure, for sure. But there was another one that was 54% of dog owners just after the pandemic had no recall. And of course, you know, this can cause problems to other dog owners, you know, people who are training their own dog, minding their own business, having a nice time. And then bang, whoosh, you know, this dog appears from nowhere, totally distracting the situation, ruining your own fun in the walk with your own dog. And the inability for this dog to go back to their own nose. So it's quite a multifaceted problem. The, you know, that's why the recall is so great. So well, as I was just describing there with,

7:28with the tug enough that I've got, you can use the tug enough, can't you, Danny, to really ignite the recall because you become more interesting than a lump of fox poo, a pigeon, a squirrel, another human, another dog, you know, you are the most interesting thing. And that would you agree, Danny, it's kind of the key to dog training. It is the key. Definitely. It's all about motivation, really. And, you know, we always talk about positive, positive reinforcement. So it's all about the reward, the things better for the dog to want to choose to do than the thing that, that in that moment, you know, going and rolling in that box poo, as you just mentioned, is such a, a mode, they're motivated to do that. But if you can find some, there's more motivating, like tapping into their prey drive by, you know, getting that toy out and dragging along the floor, and getting them to come and, you know, calling them back to you, having that game of tug is a really great way of just interrupting the thing that they are, but we're going to do, bring out some,

8:29there's more, more exciting. And I'll argue that it makes you, where the fun is, you know, actually it makes them stay with you, checking with you more on walks, you know, especially if they're off lead, you know, because they're going to come back, oh, is it time to play yet? Oh, no, not quite yet. I'm going to go off and do my own thing again. Oh, check back in again. Oh, is it time for play? Yeah, get the toy out and have a game of tug. So arguably, you become the thing that your dog becomes a little bit more interested in than the other distractions in the part that you don't want them going off and chasing or rolling in all those things you don't want them to do. Yeah, no, 100%. And you've got quite a big range, which I love, because, you know, I love your intro products, so why, I'm really tough to have one, but, you know, it's like their proper dog toys, and they always say that. Yeah, yeah. So we always say that they're not toys that you would leave in your dogs. If your dog has a toy box, we wouldn't recommend leaving your dog enough toys in the toy box, because what you want to do, and it really helps increase that desire to want to play that we just talked about, is by limiting the access that they have to it.

9:33So just bringing that to out when you're in a situation where, number one, maybe your training a behavior, so you've got that toy out to start training a particular behavior or recall, and then you put it away again afterwards, because it's the same as anything. If you have access to something constantly, it becomes less and less, it loses its value, but we want to keep the value in that toy, in your dog's eyes. So actually putting it away afterwards and leaving them wanting more, I always say that when customers ask me, you know, how do I, how do I initiate that plays? Finish the game on a positive note, so it might be throwing some treats on the floor once the game is ended, but leave it end the game just before they're getting bored of it. So you're leaving them wanting more. Well, this is it. That's you nailed it. You know, I always say to all my clients, never leave all of your toys lying on the floor for your dog just to have them whenever they want, because you have no desire and motivation, as you said, then for those toys, I only ever leave things to chew on, like, you know, might be a yank or a stag ant or something, those go on the floor,

10:37but I never even leave my cons lying around for them. Again, they need to desire those, so that if I bring one of those out, they're like, oh, goody yum yum, I wonder what's in it today, you know, sorry, just a normal prude, just a little chicken. But, you know, exactly, exactly, oh, I love all of that. So please carry on, Danny. Yeah, I've got, I mean, you know, we do, we look at how we develop products and bring out new ideas is really looking at what people, how dogs and people interact with each other, that makes sense. And also things that people, we always say that behaviors that humans find problematic with dogs, you know, because it's not the dog necessarily, it's something that the dog, you know, it's not necessarily a problem, but it's things that we find problematic. So we designed toys to try and fit those things, so we've got toys, shorter toys that you can whip out and play on the sofa, if you're not necessarily wanting to get up that day, you know, toys and enrichment and enrichment games are

11:40really great for times where you can't take your dog out. So, you know, if you're not necessarily the biggest fan of this wet weather we've been having this, this couple of months, you may not want to take your dog out for a walk every day, but actually you could play a game of tug in the garden under cover or in your living room, you know, and arguably you would, they would have enough enrichment there to actually not maybe necessarily need the walk on that day. I mean, I'm not saying don't take the walk for weeks on end, but, you know, you can use tug and play as a way to, to burn off energy that a lot of dogs have. I mean, I've got two dogs and, you know, one of them doesn't like going out in the garden when it's raining or going out for a walk when it's raining, you'll actively avoid it. But I can get my tug toy out, tug enough to weigh out, whether that's the chaser and getting to chase it around the living room. And I think it's giving him that enrichment that he would have out on the walk by chasing things or, you know, sniffing or whatever, but actually interacting with you. So, it's a, it plays such a great, a great thing

12:43to having your toolkit for you and your dog's life. Absolutely, and it's very important, I mean, more of us are working at home now. Lots of people are doing my brick working and so on. So it's very important to punctuate your own day with, you know, it breaks away from the computer. But similarly, the same to punctuate your dog's day, they won't be on the computer. Well, you know, sometimes my cat is, it's been a bit embarrassing. He's actually learned to type. I'm not, I'm, you know, I'm teasing you. But he does, he does press the keys on purpose, you know, but he doesn't know which they are anything yet. But I'm working on it. Working on that. I'm training you up, you know, a podcast assistant. Hey, Anna. Hey, Mike. So we've just finished Billy's first 60 days of Antonol. And wow, what a difference. Really? Oh my gosh, what have you noticed? Well, it's shiny already. He's, he's much more energetic. Not that he wasn't beforehand, but, you know,

13:43you can see the difference. But memories, I told you used to have that little limp in his back left paw that he'd heard himself in his pop. Yes. He didn't seem to do that much anymore. Well, the whole skip and the jump. Yeah. Yeah. So it's like his joints are a bit better. And we actually have friends around this weekend who made it, who noticed that there was something good about Billy. And I was telling him about Antonol. And they said, oh, what's in it? I said, well, green lip muscle. And they said, what's that? And I go, well, I don't know, off the sky. As I always do. So for next time, what should I say, what's so great about green lip muscle? Well, green lip muscle, it comes from New Zealand. It's the only place that green lip muscles live. And what's great about the green lip muscle is that it is what's known as a broad spectrum source of omega three. And the reason dogs need to take omega three is that their bodies don't make it themselves. So unless they're getting it through their diet, which can be omega six heavy. And it's very important to have a balance between omega six and omega three. So it's normally

14:48through supplements that omega three is given. And green lip muscle is unique in it having everything from EPA, DHA, and ETA. So all the main omega threes. And how about binks and prudence? They might be much better as well. Yeah, well, they've been on it for over a year. And they've been on green lip muscle forever since I've had them. So proves 10 now. So she's had green lip muscle since the first day I brought her home to be honest, but not Antonol. And I only wish I'd discovered Antonol earlier. I really honestly mean that because it's an oil rather than a powder. So it's bioavailability. That means, you know, it's effectiveness to get absorbed quickly and efficiently by the body is greater. So people listening now and they want to discover Antonol for themselves. Where do they go? Well, all you have to do is go to Antonol a n t i n o l dot code.uk and then type in an

15:50a web and get your special discount. For your dogs, they also need their day being punctuated. I'm a great believer of this. You know, I just think of a dog just sat in a dog bed all day long. Well, you know, I, my dogs aren't those something I mean, I would never happen anyway. So, you know, it's good to preempt frustrated types of behavior. But I think you're right time now. Let's go out. Might just be around the block, you know, but you get them out. Quick walk, bring them back in, settle them with someone in Richmond. Or as you say, you know, play a quick game of targ idea up and down my hallway. Absolutely perfect for it. Yeah, a great fan of absolutely everything that you're saying, Danny. And I think one thing I just, you know, it just dawned on me there as well is, you know, talking about people working from home or even just being at home of the weekends, you know, if you're having a particularly bad day yourself, actually just getting that toy and having a game of tug with your dog or, you know, game with your dog actually probably help build build your spirits back up again. If you're having a particularly bad time or things like that, because actually you're just, you're

16:52breaking your day up. So actually it's a really good way of helping the human as well as the dog. Yes. Well, this is a beauty of dogs, you know, they help us. They help us punctuate our day. They get us out even if you don't want to go out in the boring rain, you know, but as you say, you know, they help you play a game of tug up and down your hall. I mean, I have great fun doing it. If I don't do it now, I feel like I'm missing something to be honest with you. So that's how ingrained it is in me. But yeah, you know, dogs bring us so much. And I just think, you know, it's so important that we give back to them. Yeah. Yeah. Agreed. Definitely. You know, and I think sometimes we can be a little bit guilty as humans of being in, you know, stuck in our own world and the dog is just our dog is just there. And actually you need to spend a little bit of time with them. So, you know, give them back. As you said, they give us so much in terms of their, their, their, their affection and, and what have you. But, you know, actually let's not forget about them. Let's go and get a toy. Let's have a game of tug. You know, it doesn't need to be

17:55tug. You know, it can be anything. You know, we're advocates for the play in general. So, you know, we also do products that are a scent rule based. So our clam, which is you can use for hiding around the house or some treats in it. You know, this gives them a bit of a rich weekend to find it, bring it back to you, fill it back up again, hide it again. You know, all those types of things, you know, it's, it's all about playing. We talk a lot about the power of play because it is so powerful in, in, in, in the eyes of, of our dogs. You know, I always say it's how they communicate with us really. They can, you know, playing is a really great, you know, you'll, you'll, you'll see their behaviors when they want to, when I have a game with you, you know, they might bow or, you know, those types of things or, or a poor, you know, get the toy out, I want to have a game with tug. But yeah, it's, it's, it's, it's really, it's about giving back to them as well, for sure. Yeah, yeah. And if you think about it in a way, I mean, in a way, because, you know, with police dogs, even with medical detection dogs, for example, you know, it's a charity I launched many, many years ago when they're doing their finding the, the cancer sample, they don't know it's a cancer sample. They, they're just doing this as a game. And I always say when you turn

19:01your dog's world into a game with teamwork, just like playing football or whatever, you've nailed it because there's rules and their boundaries to the game as well, which I also love about playing tug because for me, when I'm explaining it to people, it has to operate under strict rules, or with some dogs, not all dogs, they can't, it could end up with a human gets maybe bitten if they're not careful, you know, because a dog can get so excited playing tug. So you need to monitor the excitement, the minute that the excitement spills into maybe a bit of frustration, a bit of jumping up. I always insist that four feet have to be maintained on the floor playing tug. The minute dogs start to jump up, I'm interpending on how big and strong the dog is, it's all about keeping it in the rules and the boundaries of the game, just like it is for any sport, you know, you're going to cross the line or whatever, I don't actually don't know anything about footballs, so I can't use this as an analogy. I don't, I do yoga, so it's not

20:05really the same. But even even with yoga, you have your boundaries, you know, you've got to think of the people next to you that you're going to fall on them or something by accident, and you know, you need to understand the end of the mat that you should be at and so on and so forth. So I mean, would you say that's good advice, Danny? But definitely, and I think there's always needs to be rules and boundaries to everything, you know, that goes for everything. You know, one of the questions that I get asked a lot when we're out and about at events will be, on my dog, you know, how do I get my dog to drop the toy afterwards, or how do I get my dog to leave it when if he's really, if they're really into the game of tug, and you know, actually you can use tug as a way to teach that behavior, leave it, you know, leave it, behavior, you can, you know, disengage from the game, so stop playing on the toy, make the toy almost dead, as it were, so actually the dog will probably let it go anyway, and then you can praise it by then starting the game again, and then eventually you can build a queue into into that and build that leave queue, which then sets, helps set that boundary of, okay, now the game's over. You know,

21:08you can signal the games over by other things, you know, scouring some food, that's a really great way of just, again, it's a positive way of ending it, so it doesn't become a, well, the game's ended now, so that's, you know, I can't end the game myself, because the game's ending and the fun ends, if that makes sense. But yeah, no, I totally agree that you do need boundaries in place when it comes to play, and we've spent, we've got a huge number of training videos on our website, so if people can look at those, and one of those is about how you set those boundaries in terms of the leaving, leaving the toy once the game has ended, how you can end the game, so we're really keen to educate people as well about play, it's really important to us. No, I'm so pleased, I mean, it's brilliant, no, I've looked on your website, it's all really great, I mean, you know, and I think a lot of people, you know, I don't know, maybe, a lot of people, maybe, I'm a medium amount of people, but they don't, you totally get this whole got to play with your dog thing, it's funny, it's when they do realize, and that light bulb

22:12moment happens, it's a great thing, living with your dog is a game, everything your dog does, whether it's going to the bus stop, getting on a bus, for example, it's a game, whether it's getting on a train, it's a game with rules and boundaries of the platform of the bus, or all these different facets, if that's what you're going to do with your dog, go on a bus, you never know when you're going to need to, it's always good to train these things, or take them into a cafe, whatever, there are rules and boundaries for how you behave in that cafe, so everything, and that's where playing a game of dog begins that, because it sets these boundaries that you're just going to extend into different areas of their lives, it's just listening to you, really, as the big cheese. Yeah, and I think, you know, one of the things that's really important to consider is the situations that we sometimes put our dogs into are very stressful for them, so, you know, like mentioned, you mentioned putting, you know, going on a train, I mean, that is a very, could be a very stressful situation for a lot of dogs in terms of there's

23:15all kinds of noises going on, or people around, it's a very different environment they're used to, but so you could, you know, I mean, I'm not certain necessarily saying, in the carriage, get your tug toy out and have a game, you know, people might look at you a little bit strangely, but once you're out of that situation, get the toy out and have a game of tug as a decompression for your dog, it's giving them an outlet to kind of go, phew, that situation's over, now I'm a bit wound up, let's have a bit of fun to release that kind of tension, and yeah, I think that can be a really positive thing for the need to do once you take your dog out of that difficult situation, or what might be a difficult situation for them. No, sure, but again, lots of desensitization, I mean, my dogs love going on the train, they used to do Shropshire to London and back in a day and loved it because it was a game, it was exciting, oh good, this is our train, you know, I'd give them a cue, they were on the train, right, they knew what they had to do, we had to get on this thing in front of them called the train, and they knew we were going to get to our seat, they knew exactly the drill of what was happening

24:20at that point, and it was great actually, you know, they absolutely loved it, and got loads and loads of attention on the platform, because they were like, they were the only dogs on the platform, that's for sure, so it was good, because you know, I was very worried about it at first, and that's something they have under their belt, you know, it's a life skill, because that's it as well, isn't it, it's training dogs life skills. Yeah, definitely, they can be thrown into any situation at any time, and you know, as we can be, you know, so actually making them optimists is definitely really an important thing that you can do from very early on when you, if you get a puppy or any dog, you know, it's a rescue dog or not, you know, making them optimists. Yes, yeah, I love that, because did you know that, well, I'm sure you've read this research, so there's a piece in, I mean, it was the University of Belfast just, I think it was in 2019, they researched how when dogs smell our stress, our cortisol, it actually puts them in a pessimistic mood. Wow, yeah, so going back there to sort of breaking up the day, playing a good game of tug, which

25:24I can totally endorse, does put you in a good mood, it puts me in a good mood, because I know I've done some great enrichment, so I've ticked that box for the morning, okay, so I'm feeling good about that, that I'm a really good dog owner, I'm happy about that, but you know, then that puts me in a good mood, my stress levels drop, so my dogs aren't smelling any negative causing cortisol, so it is this symbiotic relationship. Yeah, and I think people do sometimes forget, you know, what dogs are capable of, you know, I think you mentioned it just a minute ago, I recently did a tour of medical section dog center in, oh, did you, oh my god, I did you, oh my god, I launched them, I worked with them, yeah, yeah, no, no, I worked on the cancer work actually, yeah, yeah, I know I got it into the New York Times, and then it just flew, and we're talking this is circa 2006, oh yeah, I was blown away, I was blown away, but it's a game, Danny, they have no idea they're saving human's lives, I would just have to say that, but they

26:27have no idea, and they don't actually care, but they actually just love it because it's a game, they find that scent, they get the reward, and then they get to play with their tennis ball, or have a game of tugging off, and that's their reward for finding the scent, and it's the same with police dogs and army dogs, and that's the whole thing, which is why they love it so much, and they're so, you know, ready to find that semtex that's about to explode that thing. Yeah, they don't know that, they don't know the context to what they're doing, but they, but I was just blown away by how, you know, we do forget, you know, how amazing they are sometimes, I mean, obviously we don't, but you know, we can forget, you know, when the daily drudgery of life gets in the way, you can forget, you know, and actually, you're right, all these things are games to them, they're all games, they're all things that they're getting a reward for doing, so it's really, it's, I was just blown away by what they, by what they were capable of, you know. It's amazing when you sit for the first time, Danny, I, we used to do these

27:28open days, it wasn't when they were there at the new setup where I have been actually, but it was, it wasn't far away, they've always been in Buckinghamshire, and we'd, you know, people would come with the intention to donate, and all of these people were lost people to cancer, and obviously I knew what they were about to see, and the tears, you know, the shock, the emotion in these people, it was pretty, pretty big actually, the only way I could say, you know, and the dogs, you know, yeah, I mean, amazing, I mean, I started to work with Claire Guest, you know, and the charity was tiny, and we had to get the break in the press, and basically, she was training the dogs in her tiny room, it was tangle, a chocolate working cocker that, God, he was brilliant, he was an extraordinary dog, he did the bladder cancer work, sorry, he's even making me cry now, yeah, dogs are just amazing, they really are, and we need to sharpen our pencils, I think, don't you, Danny, to really be worthy of, yeah, pay back a bit,

28:31so get your toys out and have a game, because ultimately, as you just hit them, it's all a game to them, it's all a game, you know, they're all, you know, sniffing out, as you just said, you know, it's a sense that could indicate cancer, you know, that is a game, you know, it's a really serious thing for us, you know, as humans, because we can comprehend it, but, you know, it's just a game to them, which is, and it's amazing that they're able to do that, and do it for, you know, for a game, basically, it's amazing. Yeah, no, listen, so you're going to work with a charity, and, you know, maybe get tough enough involved. Yeah, so we've donated quite a lot of our toys to their centre, yeah, and we are just looking at other things we can do to help them out here, whether that's raising awareness for them through our, you know, our mailing list or, or some press release stuff that we can do with them, so yeah, definitely really, really excited about what they're doing and how we can possibly get involved and help them out. Fantastic,

29:34no, that's so awesome, really awesome. I mean, they really are my favourite charity, that isn't, you know, a rehoming charity, which is All Dogs Matter. Yeah, no, it's great. I thought the thing, the thing that I really liked is that it could literally help anybody, and I think that was, that was the thing that really inspired me to go, actually, this is a really, you know, not that, you know, all charities do great work, but this is something that could help anybody at any time, and it's so, it's so important. Absolutely. I mean, you know, the cancer works amazing, and that's spreading to different cancers now. It started off with bladder cancer, and now, you know, it's moved to other cancers, but also it's the medical alert dogs that actually work with a human, be it for type one diabetes or pots, which is an awful, awful thing where people kind of just collapse, suddenly. I've never heard of that before, and Charlotte, who showed me around, was, was expecting to meet, and it just, it was amazing that, you know, that this, you know, the thing to live with, it wouldn't be, it wouldn't be a great thing to live with, but having a dog

30:37by your side that could really just alert you to it's going to happen, you know, that's, that's, that's wild. It's amazing, really. No, I know, I know, I know. You see, we don't know how amazing a dog sense of smell is. We, we can only guess it. No one actually knows. I know Claire and the team did a work that did work to say that a teaspoon of sugar diluted, I think it's by three or four Olympics eye swimming pools. One or the other can smell the sugar in that amount of dilution, and they can probably smell the sugar in even 10 Olympics eye swimming pools worth of water. I mean, it's just a question of, you know, do we waste time trying to pin it all down, or do we just think, you know what, it's a dog secret, and we're not meant to know, we're just meant to be able to share it if we're clever enough to dig that deep and understand how to engage with it. Amazing. Yeah, really. Yeah, yeah, no, amazing. So we're getting a bit heavy here. I just love, I love all of this. I'm so pleased that the, you know, the firms going from

31:38strengths to strengths. So what about new products? Because when I saw you last, you had your main range, but I believe you've got some new things coming to market. Yeah, so we, you know, we've, we've had our, so all of our products have this signature bungee handle, we've got our signature bungee handle. So when dogs get into, I'll get into the new products in a minute, but I think it's really important. We kind of explain a little bit about some of the features of what we do. So dogs, when they get into that game, they can be quite boisterous sometimes. So actually, you know, we, all of our toys have a bungee handle. So it absorbs that shock. So it's really great, it's safety wise. It's great for absorbing that shock, for protecting your joints and their neck joints during that game of tug. But also it's a really great feedback for when dogs are playing that game of tug. They know they're in that game because they get that, that stretchy feedback, if that makes sense. So they've all got that element to it, which is really important. And then we, you know, our main core range that we've had in, in, we've done for a very long time. I mean, we've been in business for 16 years now. So we've been going a long time. But they're all tug of

32:42war games. That's essential what it's about. So we developed a product last year. So this was launched in a craft's last year, Bob, which is a, our water dummy toy, basically. So we, my dog Bob, who was the inspiration behind the Bob toy, he loved, we lived by the sea down here in Devon. And we're always out of the beach and he loves playing in the water. But a lot of our toys, well, most of our toys sank. So actually, we were getting a lot of our customer feedback about toys being lost in lakes and rivers and at the beach. And also, you know, Bob wanted to play by the beach. We didn't have anything he could play with. So we kind of developed this toy that was designed for floatings. That's Bob. And it's gone from strength to strength. We still have that bungee handle on it. So you can still have that game of tug, but you're not going to lose it in the water. So that's been really cool. We launched out of craft. So we actually sold out initial stocks of craft. So craft's last year. So that worked on 2025. So that was really great. And then we've just launched our whip it toy. And again, this is from customer feedback.

33:43So, you know, you've probably heard a lot of that flirt polls and things like that. And there's definitely a lot on the market. But we wanted to make it more tug enough, if that makes sense. So we, we knew the benefits of of using flirt polls or, or in terms of like teaching impulse control and things like that. So that, you know, we're teaching our dogs to basically, I guess, stop. And again, that's another thing that's a safety thing. You know, if you want them to, you know, have a queue to stop at something, maybe before they were about to run across the road or something, then you can use impulse controls a great way to build that. So our flirt poll we've are a whip it for a poll we've just launched. Which has been really great. It's got our signature, but it's got a, it's difficult to explain for sort of rigid handle. And then on the end of that, it's got our allure basically. So it's got a fake fur bite area or bite zone that we call it on the end. And it's got our signature bunch of hands. So go and check those out on our website because they, they're selling really fast. But that's been a real great game session. We work with

34:48a lot of dog trainers on developing that. Which we do all day and day out work with a lot of dog trainers, which really helps inform number one, how we teach people in terms of when we, when we're providing videos and how to use our products. Yeah, it's, we've got, yeah, that the whip it is, it's great. Check it out for sure. No, I will. I'm sure it's really and for all breeds really as well. Oh, 100%. Yeah, definitely. Whether you've got a small chihuahua or a big, you know, I think that we, when we were doing the photo shoot for, for the promotion for it, we tried to get a very small dog, but we couldn't find a, a chihuahua in the area that we were or a small dog. So I think that we've got a, a, a doberman that's playing with it in some of the photographs. And then we've got a smaller cockapoo dog. So definitely all breed dogs. And my dogs, Bob and Tidley, they're quite small. They're both under 10 kilos and they love playing with it. So it's definitely a great toy for all breed dogs.

35:51Doesn't matter whether they're big or small. No, absolutely not. Well, look at Mr. Binks. I mean, so absolutely all dogs need to play. And I think that's really the big message here. But Danny, look, no, I'm going to definitely check out all these things. I'm a great fan of yours. I'm a great fan of Tug. Absolutely love it. The best game in the world. Really look forward to needing it up with you soon, and maybe continuing our chat on medical detection dogs. Yes. Yeah. No, I'm really excited about that. And yeah, there's, there's lots of things, lots of good things in coming. Essentially, let's put it that way. We've got a lot of other ideas in, in, in the works of things that we can do to really push our message of the power of play, which is, you know, as we've talked about all the way along, it's what all dogs really want is that game that they can play. Yes, gosh, I must do a real, I think, with prudence, once the weather stops raining, if it ever does, I'll get a, a reel on the go with, with the one that we've got here. And yeah, so I just hope it stops raining because there's no fun in this ground at the moment, you know, dogs and humans are sinking into it, which is never

36:57really the best look. No, no, no, definitely, definitely not. Danny, thank you so much for joining us today and rest assured, all the links are going to be in the show notes. And I just, you know, would like to offer my recommendation. I'm on a personal level for Tug Enough. Oh, thank you so much. That was really, it really means a lot. And thank you for having me. It's been great chatting just about all the things we've, we've talked about, you know, it's been really great. Thank you so much, Hannah. Not at all. See you soon. Thank you, bye. That's our show, everyone. Well, I really hope you enjoyed it. If you did, go on, do us a huge favor and rate and review the show wherever you tune into your podcast. Thanks again to Danny for joining us today and all the links to Tug Enough are in the show notes. Thanks, of course, to my cancer and my producer for all the music and the production as ever. And you can find out more about him at PodPyple, UK. And if you want to find out a little bit more

38:02about Antonyl, just jump on their website and check out you could use my special code, which is simply Anna Web. And for Natural, go on, do check out their website as well. And at check out, my special discount is Anna Web 20. And one more ask. If you haven't already, just subscribe, because it's actually free. And that way, you'll never miss another show. Bye for now. PodPyple