DANA MALSTAFF - Marketing has Changed - Boss Moms
About this episode
Dana Malstaff is the Founder of Boss Mom and creator of BossMom+. She's a mother, author, speaker, podcaster, messaging expert, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. Dana launched BossMom+ as a social media alternative where moms can network, collaborate, support, and sell.
Join us for an exciting conversation with Dana Malstaff as she shares her insights on marketing for the long and short game, how to create a prospects catalyst, and the importance of feedback loops. Don't miss this episode of the After Hours Entrepreneur Podcast, full of innovative new strategies for small business owners and entrepreneurs.
Takeaways:
- Discover how to optimize your marketing for both immediate and long-term success.
- Learn from a top expert on how to create a prospects catalyst that drives business growth.
- Gain insights on creating vital feedback loops that keep your business on track.
Connect with Dana Malstaff
Instagram | Facebook | YouTube
BossMom+: www.boss-mom.com/join
Connect with Mark Savant
Instagram | LinkedIn
Timestamps:
00:00 Podcast fosters influence and product recommendations.
05:13 Podcast features boost business sales significantly.
06:55 Relationships deepen when recommending personally used items.
11:33 Stay top of mind, anticipate catalysts for action.
13:40 Long-term networking key for quick connections.
20:04 Maintaining integrity while adapting to business changes.
23:25 Email evolves, human nature remains constant.
24:59 Revamped email content for improved newsletter engagement.
29:46 Teaching emotional niching for audience connection.
32:11 Create belonging and connection through shared experiences.
35:24 Transitioning to paid community for trust and integrity.
39:12 Monetizing skills and self-reflection after movie.
42:33 Focus on what works, not everything else.
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