CultCast #284 - New MacBook Pros at WWDC!

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• Apple hasn’t released new hardware at a WWDC keynote since 2013, but the company is allegedly planning to unveil a new lineup of MacBooks, according to a report that claims the new machines will pack Intel’s new Kaby Lake processor to bring more speed than ever.
• Three new laptops will debut at WWDC 2017, claims Bloomberg, citing “people familiar with the matter.” Both the MacBook Pro and 12-inch MacBook will be updated with new Intel chips.
• Apple is also supposedly considering updating the 13-inch MacBook Air with a new processor, too, which would be quite a surprise as most observers assumed the machine was on its last legs now that the MacBook and MacBook Pro are thinner. Sales of the old MacBook Air remain “surprisingly strong” due to its cheap price tag, claims one of the report’s sources.
• What features needed to make the machine exciting again
• Shows Apple may be getting about making Mac great again.

• Meager performance gains aren’t all Apple’s fault
• Chipmakers in past years focused on increasing performance by raising the clock frequency. But that made chips power hungry, and their focus shifted to adding cores, which boosted performance but also added battery life to laptops. Then the focus turned to integrating technologies like graphics and I/O buses inside processors. Gaming and virtual reality have brought a focus back to raw CPU performance.
• The performance improvements from Skylake to Kaby Lake topped out at 15 percent. The CPU performance boost for Cannonlake should be at least that, Intel said.
• The gaming market is exploding, especially eSports, and demand for high-performance Core i7 chips skyrocketed last year
• Intel may be trying to catch up with AMD, which is boasting a 40 percent performance improvement for its upcoming Ryzen chips.