CSTG 259: The Highest ROI Lead Source You're Ignoring | Zac Garside

Your email list is full of past customers ready to book again — you're just not showing up for them. Zac Garside from Send It breaks down why email is the lowest cost, highest ROI lead source in home services, how to stay out of spam, what makes people actually open and read your emails, and the simple three-line campaign that fills your calendar every single time. Connect with Zac: LinkedIn: https://www.linkedin.com/in/zacgarside/ Learn more about Send It: https://www.sendit.com 20 Free Email Templates: https://www.sendit.com Connect with Chad: LinkedIn: https://www.linkedin.com/in/chad-m-peterman/ Facebook: https://www.facebook.com/chadmpeterman Learn more about: Chad Peterman - https://chadmpeterman.com/ Peterman Brothers - https://www.petermancareers.com/ The People Forward Network - https://peopleforwardnetwork.com/ #EmailMarketing #HVACMarketing #ContractorGrowth #HomeServices #ServiceBusiness #EmailList #MarketingStrategy #Entrepreneurship #BusinessGrowth #LeadGeneration Key Takeaways: Don't project your own email habits onto your customers. 10-20% open rates means your emails are going to spam. The from name matters more than the subject line. Commodity content kills engagement. Email creates demand — it's not demand capture like Google. Rebate offers crush it on email. Don't overthink segmentation. Value and promotional content aren't separate things. Real urgency converts.