Crypto op-eds: Who’s shaping the Web3 narrative and why it matters

This week on Decentralize with Cointelegraph, we’re diving into the often-overlooked engine behind crypto’s public perception: opinion pieces. Joining us are Cath Jenkin, Cointelegraph’s opinion editor; Nikki Brown, chief strategy officer of Melrose PR; and Amal Ibraymi, legal counsel at Aztec Network. Together, we unpack the true power of op-eds in shaping discourse, influencing policy and guiding readers through the chaos of crypto commentary.

We’ll explore:

• How opinion pieces are selected, shaped and edited in Web3 journalism
• The fine line between thought leadership and PR
• What readers should watch out for — and how to spot quality takes.

Whether you’re a founder, a reader or a would-be op-ed contributor, this episode offers a behind-the-scenes look at how narratives are built and who’s writing them.

(02:10) What is a crypto op-ed, really?
(05:34) What makes a compelling crypto op-ed? 
(13:37) A legal take on crypto op-eds
(16:17) Web3 op-eds that moved the needle
(19:38) Handling contrarian crypto takes
(22:00) Fluff vs. thought leadership
(23:58) Do policymakers read crypto op-eds?
(26:24) How readers should approach crypto op-eds
(29:35) The future of crypto commentary
(35:12) Crypto takes that will age well
(36:24) Web3 op-eds that made you think
(38:15) The ideal crypto op-ed 

This episode was hosted and produced by Savannah Fortis, @savannah_fortis.

Follow Cointelegraph on X @Cointelegraph.
Check out Cointelegraph at cointelegraph.com.

If you like what you heard, rate us and leave a review!

The views, thoughts and opinions expressed in this podcast are its participants’ alone and do not necessarily reflect or represent the views and opinions of Cointelegraph. This podcast (and any related content) is for entertainment purposes only and does not constitute financial advice, nor should it be taken as such. Everyone must do their own research and make their own decisions. The podcast’s participants may or may not own any of the assets mentioned.