Crypto Goes Mainstream: Bitcoin ETF, Tom Brady, & Sam Bankman-Fried | with Casey Craig and Marc Beckman

Cryptocurrency has had a complicated relationship with the mainstream. Casey Craig joins us to break it all down. 

Casey Craig is the Global Head of Communications for CoinDesk, the award-winning media platform for cryptocurrencies and Web3. In this role, she manages all communications and public relations.

With nearly a decade of experience in strategic media and communication services for fintech and blockchain organizations, Craig has previously overseen public relations for Publicis Sapient’s digital banking clients, including Goldman Sachs, Lloyds, and HSBC.

Her exceptional work in raising the profile of CoinDesk’s journalists has been showcased in several high-profile publications, including The New York Times, Business Insider, CNN, New York Magazine, The Verge, and The Information. This recognition is for CoinDesk’s work in financial journalism, notably the breaking news story that led to FTX and Sam Bankman-Fried’s $32 billion crypto empire collapsing within a matter of days, earning it the prestigious George Polk Award.

In this interview, Casey and Marc discuss Cyrpto's complicated relationship with the mainstream. They delve into the realities of a volatile industry influenced by key players like Elon Musk, and the future prospects of crypto regulation following recent scandals. Finally, Casey shares insight into her stint on a reality TV show and how it contrasts with her experiences in the ever-evolving world of cryptocurrency.

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Episode Links:
Twitter: https://twitter.com/caseycraig_?lang=en

LinkedIn: https://www.linkedin.com/in/caseycraigpr/

Coindesk: https://www.coindesk.com/

Articles referenced:

• Divisions in Sam Bankman-Fried’s Crypto Empire Blur on His Trading Titan Alameda’s Balance Sheet
• Bankman-Fried’s Cabal of Roommates in the Bahamas Ran His Crypto Empire – and Dated. Other Employees Have Lots of Questions
• Bitcoin ETFs Win SEC Approval, Bringing Easier Access to Biggest Cryptocurrency

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Marc is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets.