Cross-functional Experience in Digital Marketing with W Ventures’ David Warschawski

David has been a business owner-operator and investor for more than 20 years and is a professor at Johns Hopkins University.

David spends his time both as the CEO & Founder of Warschawski, the number one rated U.S. marketing communications agency, and is the Managing Director & Founder of W Ventures a one-of-a-kind accelerator. Here are a few of the topics we’ll discuss on this episode of The Masters in Marketing Agency:

• How David has changed his teaching strategy as the industry has changed.
• How David got started in digital marketing.
• The importance of understanding how digital marketing works.
• The difference between digital marketing and the rest of the marketing field.
• The benefits of hiring professionals with cross-disciplinary expertise.
• How David got his business started from scratch.
• What marketing firms lack when it comes to focusing on ROI.
• The difference between working with large established brands and smaller growing brands.

Resources:

• Warschawski
• W Ventures
• DevNoodle

Connecting with David Warschawski:

• LinkedIn

Connecting with the host:

• Josh Hoffman on LinkedIn