Creating a Local Podcast

Do you have an idea for a local podcast?

When people think of podcasting it is often associated with national or even global audiences, but what about local. Local podcasts have seen a surge in recent years with the changes to traditional media and the rise in podcasting as an accepted medium.

In today’s episode, we focus on what ideas work best, the things that need to be different, and why going small can actually lead you to hit it big.

·     What is the current atmosphere for local podcasting (4:06)

·     What is the marketing looking for when it comes to local podcasting (6:55)

·     How has outside technology influenced the market (11:20)

·     Taking old ideas and making them new again (16:32)

·     Designing a local podcast that fits the needs of the community (19:42)

·     Finding answers locally vs nationally (29:14)

·     Building a local network (35:46)

·     Building local sponsorships (43:16)

·     What is The Podcast Consultant doing locally to promote local podcasts (44:30)

·     How important is it to niche down with a local podcast (47:16)

Thanks for Listening!

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