businessMar 4, 202230:34pending
Craig Rowley, CMO of Shutterfly - Building Brand and Empathy
About this episode
What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Marketing Vanguard publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Marketing Vanguard
The Tech Titans Rewriting the Rules of Growth Marketing ft. the CMOs of Meta, In...
Marketing Vanguard
May 4, 202628:02pending
Refusing to Become Irrelevant: Victoria Lozano on her Crayola Journey
Marketing Vanguard
Apr 23, 202615:43failed
Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale
Marketing Vanguard
Apr 16, 202619:14failed
The Art of Making Fintech Cool with Catherine Ferdon of Coinbase
Marketing Vanguard
Apr 9, 202632:04failed