CR025: Becoming a data driven organisation pt.1 with Wessel In Der Rieden, Burberry

Being a data-driven organisation means culturally treating data as a strategic asset and then building capabilities to put that asset to use not just for big decisions but also for everyday action on the frontline.  It can deliver huge additional business value as well as drive your customer experience, but it requires significant effort to fully achieve.

Dave, Sjoukje & Rob talk with Wessel In Der Rieden, Director Data and Information at Burberry, about what being a data driven organisation means, how to unlock critical data from legacy and COTS applications, data productisation and solving for one of the most critical issues in data transformation: data ownership and driving to consistent single views.

TLDR:
00:53 Intros
01:23 Cloud conversation with Wes In Der Rieden
29:24 How to establish a data driven culture change
38:07 The new dawn of enterprise applications!

Guest
Wessel In Der Rieden: https://www.linkedin.com/in/wessel-in-der-rieden-0258066/ 

Hosts

Dave Chapman: https://www.linkedin.com/in/chapmandr/

Sjouke Zaal: https://www.linkedin.com/in/sjoukjezaal/

Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/

Production
Marcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/
Dave Chapman: https://www.linkedin.com/in/chapmandr/

Sound
Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/