Cowboys' Rise: From $50M to $13B

0:00On April 22nd, back in 1984, the Dallas Cowboys were a mess on and off the field, up for sale at just $50 million. Donald Trump called it a no-win situation, saying he feels sorry for whoever bought them. If they won, big deal they've done it before, but if they lost, they look like total failures. Trump passed on the deal, but five years later in 1989, Jerry Jones stepped up and bought the team for $140 million. That move looked risky back then, with the franchise in rough shape and no guarantees. Fast forward, and the Cowboys have flipped the script completely. They're now the most valuable sports team in the world, worth about $13 billion, holding that spot for nearly 20 years straight. A lot of that boom comes from smart business, not just wins. They pull in over $1 billion a year in local revenue, way ahead of other NFL. AT&T Stadium keeps the cash flowing year-round, with concerts and big events.

1:00Even without a Super Bowl in decades, they still rule TV ratings and sponsorships as America's team, proving Trump's old take was way off base. NFL News Today, powered by AI bringing you what matters on Game Day. I'm Cory with The Story.