Corn, Conservation, and College Rivalries with Joe Roberts

This Farm4Profit Podcast episode highlights the powerful connection between agriculture and athletics through the Iowa Corn Cy-Hawk Series. Our guest, Joe Roberts, is not only the President of the Iowa Corn Promotion Board but also a third-generation Wright County farmer, Beck’s Seed dealer, and conservation advocate.

Joe shares his journey from growing up on the family farm to leading farmer-funded checkoff initiatives that promote corn’s role in food, feed, fuel, and fiber. We explore how the Iowa Corn Promotion Board uses the Cy-Hawk Series as a platform to connect with millions of fans, building both consumer awareness and farmer pride.

Key themes from the episode include:

The Cy-Hawk Story: What the series is, which sports are included, and why it’s such an iconic rivalry in Iowa culture.

Checkoff Dollars at Work: How farmer checkoff investments make sponsorships possible and the tangible value they bring back to the farm.

Beyond the Stadium: How Iowa Corn uses the event to educate consumers on corn’s role in everyday life, from renewable fuels to livestock feed.

Conservation & Leadership: Joe’s perspective as a young farmer balancing tradition, conservation practices, and leadership roles in Iowa ag.

The conversation wraps with Joe’s message for both farmers and consumers: that checkoff programs and community partnerships help secure the future of agriculture while strengthening the connection between the farm gate and the dinner plate (or tailgate).

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