Copywriting—Finding Words That Sell (without sounding salesy) with Kelsey Formost Ep21

On today's episode, we interview Kelsey Formost. She is the answer to every business owner's prayers when it comes to helping them talk (and write) about their business...without sounding salesy!! 

Kelsey Formost is the founder of Magic Words Copywriting and an award-winning marketing expert. She’s been featured in publications like Business Insider, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Inbound and South By Southwest. 

However, what we find really special about Kelsey is her deeper mission- to help women find their TRUE voice so that they can feel deeply seen, heard and empowered every time they need to talk about their business (and also, yep, make more money in the process). 

Important topics that we discussed in this episode:
- What "the big thing is" that you love and how to follow your passion
- How to come from a place of "service" and solve a problem as a business offer
- Why it's important to learn copy skills at any stage in your business
- How to navigate copy on your sales page vs. your website & bio 

- top key parts to help you craft a rockstar bio Her complimentary Bio Worksheet can be downloaded here: https://kelseyformost.mykajabi.com/bio-worksheet

Website: https://kelseyformost.com/Instagram: http://www.instagram.com/kelsey.writesConnect with us on and off the pod!website: ⁠www.visibilityonpurpose.com⁠Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠

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