Conversion Rate Optimization on Your Checkout Page

As website traffic is getting more expensive, maximizing the number of conversions is key to growing your business.

You spend tons on marketing to your email list to generate leads as well ensuring you have a good social media presence. One thing commonly overlooked is optimizing your checkout process.

Having an in-depth look at your sales funnel is a common task for most online marketers and that helps create benchmarks to use to continually improve your site’s conversion rate.

One part of the optimization process should be reviewing what happens after your customers go through your checkout process.

On today’s episode, I review common credit card decline error messages such as issuing bank declines also known as do not honour, card declined by issuing bank, etc. I discuss what these errors mean and what steps you can take to fix them.

Many business owners think if a credit card is declined that it’s the end of the customer transaction. That’s not the case as I’ve singled handedly helped increase credit card approval rates by as much as 5-10% by using the techniques I discuss in today’s episode.

If you need help on your conversion rates during checkout, feel free to reach out to me at the details below.

0:00 Focus on the checkout page conversions AFTER credit card details are entered

2:10 What are issuing bank declines

2:49 Why does your customer’s bank think your transaction is risky and declining it

4:22 How can you fix issuing bank declines and convert more customers

6:13 Fraud filters will help you increase approvals

11:16 How your merchant category code can dramatically increase your approvals

Check out more information about MCC codes and other credit card decline messages: https://www.youtube.com/watch?v=RTXl-XlgaRE&t=746s

Need more help with your payment processing, contact Maria mariasparagis.com

Or visit directpaynet.com to apply for a merchant account

Follow Maria on social media:

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis/

Facebook: https://www.facebook.com/mariasparagis.directpaynet

Instagram: https://www.instagram.com/directpaynet_paymentsolutions/

Twitter: https://twitter.com/directpaynet