CONTAGIOUS - 6 Principles of Why Ideas Go Viral by Jonah Berger
About this episode
Wondering how to make your ideas, products or services, go viral?
In the book Contagious by Jonah Berger, he explains the 6 STEPPS (or common features) that cause word of mouth.
1. Social Currency
2. Triggers
3. Emotion
4. Public
5. Practical Value
6. Stories
How can you apply these principles to your business?
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