Consistently Building Trust with Jeremy Ryan Slate - Part 2 | Start With A Win

This episode is the conclusion of Adam’s interview with Jeremy Ryan Slate. We pick back up in the conversation on building trust and why brands aren’t able to establish their presence. Jeremy says that people forget about public relations until something goes wrong, and they suddenly want to make sure that everyone knows all of the good things about them to offset the bad. PR should be integrated into daily, weekly, and monthly rhythms within the business so that leaders always have open lines of communication with their customers. This approach allows brands to proactively answer objections and solve problems before customers even get to that point in the process.

This presence and communication is epitomized by overdelivering in every customer exchange, focusing on building relationships rather than closing transactions, and eventually creating brand evangelists that will be the best PR you can hope for. Many businesses strategize their communications months in advance and try to be on all of the social media platforms. However, over-planning can take the spontaneity out of interacting with customers in real-time on the platform(s) that best fits your niche. Jeremy encourages leaders and entrepreneurs to focus on doing one thing well and stay in their niche and then expand your footprint as your business grows and your team expands.

To sum up this two-part conversation, Jeremy breaks down his recommended action items for those people looking to start something new, particularly a podcast: