Competitive Intelligence-Finish Strong

It is 88 days away from the end of the year. Doesn’t it feel like the days are flying by?  You know what they say, don’t count the years in your life, count the life in your years. And that’s what continuous improvement can do for us all. Help create more memories, more smiles, more success, and more overall joy.  One of the ways we can move towards sustainable success is by remaining vigilant.

Keeping close tabs on your direct competitors is the natural step forward after benchmarking and analysis, which we covered yesterday. There are several very tangible reasons keeping track of your direct competitors and adjacent competitors is a key that unlocks sustainability.

When you keep tabs on similar brands you can keep your finger on the pulse of your industry. Subtle pivots, and deprecation of services and products across companies can point to a market shift.  This is valuable information as it can help you avoid investing in products, initiatives and services that are losing significance. The information can help you refocus and prioritize impactful actions and experiences.

Case in point, does anyone remember the Microsoft Zune?