Compare Mailchimp & MailerLite Features: Best 2025 Email Marketing Tool For SMBs

In online business, your email list is everything. But email service providers are getting more expensive – and sometimes, there are hidden fees you didn't even know about. Everyone's heard of Mailchimp... but if you're a solopreneur looking for a great alternative, could MailerLite be right for you? WMappDigital takes a look with this guide!

The guide outlines the practical differences between Mailchimp and MailerLite: how their templates work, what you can do with subscriber lists, and the capabilities of their automation systems.

If you're looking to expand your reach, ESPs are useful for creating stronger customer connections. They give you the ability to run personalized campaigns, understand how well your emails perform, and sort your subscribers into groups based on specific interests and actions.

Email is also one of the most important channels for digital marketing, with Statista projecting 4.6 billion email users by the end of 2025 - and HubSpot research showing that 99% of users check their inbox daily.

Despite the majority of businesses knowing the importance of email, WMappDigital believes that many smaller companies and solopreneurs struggle with finding an affordable solution. Mailchimp is often the first choice, but it has introduced three separate price increases between 2021 and 2023 - leading many to seek an alternative option.

MailerLite takes a straightforward approach to email marketing, while still including core features like autoresponders, drip campaigns, and behavior-based triggers. But because it avoids some of the feature bloat seen with Mailchimp, you'll be pleased to know it's much more affordable!

The free plan on MailerLite allows for up to 1,000 subscribers and retains email automation, allowing you to send custom messaging to audience segments – a feature that's restricted to paid tiers with most ESPs. And if you have over 2,500 subscribers? MailerLite's paid tiers cost less than comparable Mailchimp plans!

WMappDigital says: "Both platforms provide user-friendly interfaces, automation features, and analytics to help you reach your audience effectively. But, despite its leading market share, in 2025 Mailchimp may not be the best email marketing solution for you."

If you're looking to build your list without breaking the bank, read the full guide today!

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