Coaching Call: How do I balance my messaging when my buyer and user are different?

Today I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messaging when her clients are students but her buyers are usually their parents. In this episode, we talk about how to hone Taila's messaging when addressing two different audiences.

- Why defining your ideal client will help guide your content marketing strategy to both the students (users of the service) and their parents (the buyers).
- How understanding both cohorts and how they consume information is so important for your visibility strategy and sales process.
- Why market research is the key to understanding and addressing both students' and parents' needs.
- How thinking outside-of-the-box will help to effectively engage *both* audiences.


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