CO-HOST | Make Money by Charging What You’re Really Worth

In this episode, Travis sits down with his friend and recurring co-host Eric to unpack what it actually means to be “overpaid” and why most entrepreneurs are dramatically undercharging for the value they create. Through personal stories, client examples, and a few well-placed quotes from Alex Hormozi and The Alchemist, they break down how to think about pricing from your ideal client’s perspective instead of your own bank account. On this episode we talk about: Why being called “overpaid” can be a sign you’re finally monetizing your skill set correctly How blue‑collar beliefs about “real work” can sabotage modern knowledge workers and creators Pricing from your client’s lens: why an extra $1,500 a month means nothing to an eight‑figure business if you deliver The danger of projecting your own budget onto high‑net‑worth clients and how it limits your earning power Why charging more often lets you overdeliver: better support, better tools, and a better overall client experience Top 3 Takeaways If no one has ever thought or said you’re “overpaid,” you’re probably under‑monetizing your skills and anchoring your prices to your own finances instead of your client’s value. Your job is not to decide whether your pricing is “too much”; your buyer decides based on the size of their problem, their resources, and the results you deliver. When you charge enough, you can overdeliver—hire support, use better software, and create a premium experience that makes higher prices feel like a no‑brainer to the right clients. Notable Quotes “You cannot price the things that you are selling based on your ability to pay for those things.” “Is it overpriced, or is it undervalued? The only person that gets to decide that is the person who’s paying you.” “Never ask the universe for less, because if you do, it might hear you and give you less next time.” Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Twitter/X: https://twitter.com/traviscchappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at gohighlevel.com/travis. Learn more about your ad choices. Visit megaphone.fm/adchoices