Closing Bell: Gap Soars, Affirm Rallies, Ulta Beauty Drops

Today's biggest winners and losers in the stock market.
On this episode of Stock Movers:

Listen for comprehensive cross-platform coverage of the US market close as heard on Bloomberg Television, Bloomberg Radio, and YouTube with Romaine Bostic, Emily Graffeo, Lisa Mateo, Tim Stenovec

- Gap (GAP) shares are soaring after the apparel retailer raised both its adjusted earnings per share and adjusted gross margin outlooks for the full year. The company also announced Michael Francis as the newest CEO of Old Navy, which posted a worse-than-feared comparable sales decline in the quarter.

- Shares of Affirm (AFRM) rallied in Friday trading to the highest intraday since September 2025 after the financial technology company forecast revenue for the first quarter that beat the average analyst estimate. Separately, the company and Shopify expanded their global partnership to launch Shop Pay Installments in Australia.

- Ulta Beauty (ULTA) shares drop on Friday as higher discounts and promotions weighed on the cosmetics retailer’s margins. Analysts said gross margins were underwhelming but noted guidance could be conservative

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