Clapback Advertising: The Art of the Response Ad
About this episode
This week, we look at “Clapback Ads.”
A clapback ad is a response or retaliation to another commercial.
We’ll talk about a Canadian province that took offence to a Vrbo ad.
A youth orchestra who retaliated against a big car commercial.
And a tech company CEO who got caught having an affair – which forced his company to respond - with humour.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
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