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businessMar 6, 202034:53pending

Christopher Lochhead on The Biggest Mistake Made in Marketing

About this episode

In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!

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Brought to you by our sponsors: LinkedIn and ahrefs

That time Lochhead destroyed my marketing department (previous interview)

Niche Down (previous interview)

Lochhead on Marketing (his podcast)

Interview with DEA guys

Niche Design - the leader in Dialog Podcasts

The state of Podcasting

8:50 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Data Flywheel

Netflix uses their Data Flywheel to double their hit rate

Build Platforms Not Products

17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!

Data exchange as part of the customer/vendor relationship

Looking at the US elections through the Marketing lens

The biggest mistake in the history of marketing

How the democrats could fix their marketing problem

Join us at madconNYC!! $5k package includes an hour with Chris

$500 half day (first 3 MoC fans can use code moc for half off!!)

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Christopher Lochhead on The Biggest Mistake Made in Marketing

Marketing Over Coffee

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