
Christopher Lochhead on The Biggest Mistake Made in Marketing
About this episode
In this Marketing Over Coffee:
Learn about Data Flywheels, The State of Podcasting, Political Marketing Fails and more!
Brought to you by our sponsors: LinkedIn and ahrefs
That time Lochhead destroyed my marketing department (previous interview)
Niche Down (previous interview)
Lochhead on Marketing (his podcast)
Niche Design - the leader in Dialog Podcasts
The state of Podcasting
8:50 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
Data Flywheel
Netflix uses their Data Flywheel to double their hit rate
Build Platforms Not Products
17:22 MoC is brought to you by ahrefs - learn why we use ahrefs for SEO, check out some of the things that only ahrefs can do!
Data exchange as part of the customer/vendor relationship
Looking at the US elections through the Marketing lens
The biggest mistake in the history of marketing
How the democrats could fix their marketing problem
Join us at madconNYC!! $5k package includes an hour with Chris
$500 half day (first 3 MoC fans can use code moc for half off!!)
Sign up for the Marketing Over Coffee Newsletter powered by DotDigital to get early access!
Get episodes early, get the back catalog - get the app for iOS! Or for Android
Our theme song is Mellow G by Fonkmasters.
Get every episode summarized
Each time Marketing Over Coffee publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Marketing Over Coffee

Return of Tin Foil Hat!
Marketing Over Coffee

Dan Levi on The State of Out Of Home (And Airports!)
Marketing Over Coffee

Now with More Post Mythos Apocalypse!
Marketing Over Coffee

A Victory Lap with Greg Poirier!
Marketing Over Coffee