Christopher Lochhead on Play Bigger and Legends and Losers

In this Marketing Over Coffee:
Christopher Lochhead talks about Category Design, Positioning Yourself, and The Future of The Company

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Some not safe for work language, if that offends you check out our other episodes.

Meeting at DCI

Play Bigger - How Pirates, Dreamers and Innovators Create and Dominate Markets

Category Kings are the new dynamic - It's not about winning existing market share

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Marketing the problem, not the product

Nonsense about Personal Branding

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Niching Down to the market where you are unique

The Future of the Company

Today's CMO - Dealing with Product/Company/Category - Jennifer Johnson Interview

Positioning yourself instead of being positioned

Check out Christopher's Legends & Losers Podcast "The Podcast Silicon Valley Needs"

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