Chiara Varazzani: Behavioral Science Needs More Neuroscience

Chiara Varazzani, PhD is the Principal Advisor at the Behavioral Insights Unit in the Victorian Government's Department of Premier and Cabinet in Australia. Chiara is Italian born, French-educated, and employed in Australia, adding her to the list of Italian-born behavioral scientists we’ve had on our show (Cristina Bicchieri, Francesco Gina, and Silvia Saccardo, in case you’re counting).

She blew us away with her passion for behavioral science as well as her comments about the way our brain calculates the ratio between effort and reward with dopamine and noradrenaline. It was a reminder that there is hard science behind why we do what we do.  She also wondered why so much of behavioral science interventions rely on what she very passionately described as old school methods. Interesting question!

If you’re a marketer or a health care provider, Chiara has insights that prove beneficial to your work. And if you have any ideas on how to use smell in the world of sales incentives, we’d love to talk with you about that!

We also had a great exchange about music. Chiara has very wide musical interests and her playlists are bound to invite you into some wonderful, and possibly unfamiliar, artists.

Please enjoy our conversation with Chiara Varazzani.

 

© 2020 Behavioral Grooves

Kurt Nelson, PhD: @WhatMotivates

Tim Houlihan: @THoulihan

 

Links

Chiara Varazzani, PhD: https://www.linkedin.com/in/cvarazzani/

Antonio Damasio, PhD: https://en.wikipedia.org/wiki/Antonio_Damasio

FMRI: https://en.wikipedia.org/wiki/Functional_magnetic_resonance_imaging

Electroencephalogram (EEG): https://www.mayoclinic.org/tests-procedures/eeg/about/pac-20393875

Portable EEG: https://imotions.com/blog/eeg-headset-prices/

Common biases and heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#

Sleep, Rotten Eggs and Smoking Study: https://www.jneurosci.org/content/34/46/15382

BETA (Behavioral Economics Team of Australia): https://behaviouraleconomics.pmc.gov.au/

BETA Impact Report: https://behaviouraleconomics.pmc.gov.au/sites/default/files/resources/pmc-beta-impact-report-web.pdf

Dopamine: https://en.wikipedia.org/wiki/Dopamine

Noradrenaline: https://www.sciencedirect.com/topics/medicine-and-dentistry/noradrenalin

Neuromarketing World Forum: https://www.neuromarketingworldforum.com/

Michael Hallsworth & Music: https://behavioralgrooves.com/episode/michael-hallsworth-from-mindspace-to-east/

Cristina Bicchieri, PhD: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/

Francesca Gino, PhD: https://behavioralgrooves.com/episode/francesca-gino-curiosity-and-rebellion-makes-your-career/

Silvia Saccardo, PhD: https://behavioralgrooves.com/episode/silvia-saccardo-ethics-of-decisions-and-italian-rap/

Jana Gallus, PhD: https://behavioralgrooves.com/episode/jana-gallus-the-role-of-precision-in-incentives/

James Heyman, PhD: https://behavioralgrooves.com/episode/behavioral-grooves-1-james-heyman-phd/

 

Musical Links

Leonard Cohen “Suzanne” with Judy Collins: https://www.youtube.com/watch?v=toEk9DaLrgs

Jacques Brel “Marieke”: https://www.youtube.com/watch?v=wfGDpzL9H7Y

Fabrizio de André “Creuza de Ma”: https://www.youtube.com/watch?v=78YNQ7zzxvQ

Antonio Vivaldi: https://en.wikipedia.org/wiki/Antonio_Vivaldi

Bombino: https://open.spotify.com/album/4gcKhaSReWjY8R5q2jMdLz?highlight=spotify:track:6p3PMnO8z1I8fPqx2j1Mkj

Trent Reznor: https://en.wikipedia.org/wiki/Trent_Reznor

Natural Born Killers Soundtrack: https://en.wikipedia.org/wiki/Natural_Born_Killers_(soundtrack)

Judy Collins: https://en.wikipedia.org/wiki/Judy_Collins

Stephen Stills “Suite: Judy Blue Eyes”: https://www.youtube.com/watch?v=kVUwrifwKrI

Tim Houlihan “Those Who Discovered the World”: https://open.spotify.com/track/1UMdtl78cXrrrRZRQ0zRSv

Tim Houlihan “Aljezur Sunrise”: https://open.spotify.com/track/1UMdtl78cXrrrRZRQ0zRSv