Charli D'amelio Just Reached 100M TikTok Subs (Business Takeaways)

Charli D’Amelio has grown to the point where she has built a massive audience on TikTok since she started in only 2019. While her fame is partly a sign that almost anybody can rise to stardom on social media these days, there are also many lessons that we can learn from the example she has set. Tune in and hear about the value of diversifying platforms and content, serving your audience, and the future of content creator business models.  TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] The rise of Charli D’Amelio and how many followers she has. [00:49] Almost anybody can get huge on social media these days. [01:14] The ability to move from one platform to another; knowing when to diversify. [02:01] Diversifying as far as making different kinds of content too. [02:11] Working with agencies and knowing when and how to monetize. [03:03] How Charli is leveraging code, capital, labor, and media. [03:20] Hiring a good team. [03:47] Figuring out how best to serve your audience. [04:05] Selling more than just merchandise to the audience you have built.   Resources From The Interview:   Gary V Logan Paul Naval Ravikant Charli D’Amelio   Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Eric Siu on Twitter