businessSep 30, 201924:07pending
Change Your Name, Inspire Your Employees (Farewell, Oath!)
About this episode
Does a corporate name really matter? Yes, says Guru Gowrappan. And he should know. On this episode, we learn why Yahoo and AOL was merged into a company called Oath, why Guru changed the name to Verizon Media, and how renaming the company changed the entire company’s culture—leading to more sales, more collaboration, and a lot less drama.
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