Celebs Cash In on Energy Drinks

0:00It's March 25th. Welcome in. This is Entertainment and Celebrity News, where pop culture meets AI. I'm Cory with the story. Celebrities keep finding new ways to expand their business empires and energy drinks are the latest hotspot. The global market for these beverages sits between $79 billion and $91 billion, drawing in stars like Kim Kardashian, Dwayne, Johnson, Logan Paul, and Kevin Hart. They're launching brands or taking stakes to tap into health focus consumers. Kim Kardashian joined update energy drinks as a co-founder earlier this year, during a big rebrand. The drinks skip caffeine and sugar, using Paracxanthine instead to boost focus without crashes or jitters. She helped prevent the packaging to a sleek, minimal look. Meanwhile, Dwayne Johnson kicked off ZOA in 2021 with partners including his ex-wife. It features natural caffeine and superfoods for energy and immunity. The brand faced a lawsuit over preservatives, but settled for $3 million

1:01without admitting fault. Logan Paul and KSI, the YouTube stars turned Boxers, launched Prime in 2022. It blew up fast among young fans with bottles reselling for huge markups due to demand. They call it a lifestyle drink for everyone from students to athletes. Kevin Hart grabbed an equity stake in Nutrible, makers of C4 energy drinks after becoming a fan of their products. The company sales exploded, hitting nearly $650 million in 2020 and eyeing over $1 billion by 2025. These celeb ventures show how star power fuels massive growth in the drink world.