Cardi B Becomes Zevia Shareholder, Shapes Brand

0:00On March 20th, Cardi B is growing her business empire with a big new deal as a shareholder and brand ambassador for Zivia, the zero sugar soda company. This multi-year partnership puts her in charge of shaping the brand's cultural direction, going far beyond a simple endorsement. Zivia is now sponsoring her little Miss Drama Tour, which started February 11 in Palm Desert and wraps up April 18th in Atlanta. The tour has already hit spots like Seattle, Phoenix, and Denver, with more dates ahead in Chicago and Toronto. Fans are buzzing about how this fits Cardi B's push for healthier options, since she loves soda, but skips the sugar overload. Zivia plans a summer push with ads, store displays, sampling events, and new flavors she's helping create. This stands out because of her ownership stake, giving her real say in decisions, unlike her past collabs with Reebok or NYX Cosmetics. It builds on recent wins like her grow good beauty hair care line and whip shots whipped cream, which has sold over 4 million cans since launch.

1:03Cardi B keeps diversifying into beverages, beauty, and fashion, showing how she's building lasting wealth one smart move at a time.